I believe that PEOPLE everywhere respond to straight talk.
I also believe that it is important to carry that through to conversations we have online whether they be here in our blogs or in other social networking environments- FB, Twitter,Pinterest, YouTube, etc.- SO- after some nudging by our colleagues here, I sat down and wrote about it in DOTTING THE I’s (eReader- 30 pps. 6,400 words.) I think of this as a simple guide. It looks at whatit takes to write online content that is REAL.
It is especially geared for real estate professionals, of course! It is based on my own experience of writing for the niche market of SUSTAINABLE INNOVATION here at Active Rain- Here's what the PR department says about this little eBook:
In DOTTING THE I’S: How to Create Penetrating Content on the WWW, you will learn exactly what it takes to communicate effectively for results across heavily-populated social networks. You will come away with an understanding of the differences between standard (generic) and credible content online, and what makes precision important in this environment. This eReader covers basic concepts: Search statistics
of particular interest to small business and real estate professionals, and practical steps to take to create penetrating content.
DOTTING THE I’S is about the language of results! Get to know how to use your “longtails”- those amazing low-volume, obscure, infrequently searched-for keywords and phrases and enjoy a conversion rate of up to 200% higher than that found when you rely on generic terms. “Longtails” add up to profits. They attract the READY-to-buy-sell clients. Want practice? Take a peek at DOTTING THE I’S Practical Toolkit of Resources and Worksheets
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