Marketing Tip- Make a Neighborhood Directory!

By
Real Estate Broker/Owner with Waves Realty BK3246853

We started this about two years ago. We realized that post cards, magnets, seeds for spring really do not work. It is old school marketing and those using it are wasting dollars better spent elsewhere. We started a neighborhood directory.

Here is what we did: we mailed out to the 125 homes in our farm area (those directly around our home) a letter asking for info like name, address, phone #'s, e-mail addresses, and age and sex of children. We did the mailer 3 times and let them know we would not use it for marketing (we let them know so they would not think it was a gathering of info for a barrage of e-mails). We did it low key...no advertising...just a picture of us on the back cover and a brought to you by Team DiMuria with our contact info. We added things like pool schedules, our favorite local restaurants, and emergency numbers.

It has been very successful and always gives us a reason to contact new neighbors so they can get their info in the directory. It also allows us to quickly announce things like a neighborhood block party that we sponsor! We have received leads and referrals from it...and we are known as the neighborhood experts in large part because we are the picture they see every time they need a neighbors phone...or order pizza!

Posted by

 

Jeffrey DiMuria

Waves Realty
Broker/Owner
2018 Melbourne Ct, suite 206
Melbourne, FL 32901

Phone: 321.223.6253         

e-mail:  Jeff@WavesRealtyFL.com 

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Rainer
39,782
Jon Miller
United Country-Marshland Realty - Beaufort, SC

Good idea.  I use a Real Estate Information Service and specifically a program called PropTools to get updated information about the neighbors.  All I have to do is highlight an area around a home and it will pull up names and addresses of current owners and put them in label format.  I can also see satelite images of the properties, property lines, sale price by year the property sold, year sold and building square feet, water lines and pipe diameters, power lines, FEMA flood map information, school districts, street names, deed book and page number info, taxable information and a whole host of other data.  I use it for just listed letters, just sold letters, farming letters, personal marketing and general contact.  I can't get email addresses or phone numbers from the program... for that I have to ask the owners for it, and I've found that people are generally reluctant to give out that information.

Jan 22, 2008 07:58 AM #19
Rainer
155,365
Libby Cousins
Extraordinary Processing - Spokane, WA
Contract Mortgage Processor, licensed in WA
That really is a great idea! My HOA does one but the yseem to only give out a list of neighbor's names, addresses and phone numbers when you first move in. There was talk of them putting it online with a password. I would use a directory given to me by a local realtor over the online version though as it is nice to have handy.
Jan 22, 2008 04:26 PM #20
Ambassador
1,054,086
Russ Ravary ~ Metro Detroit Realtor call (248) 310-6239
Real Estate One - Commerce, MI
Michigan homes for sale ~ yesmyrealtor@gmail.com
Many homeowners associations have that in our area.  My own subdivision does it.  Many will let you advertise on it for a fee.
Jan 22, 2008 08:33 PM #21
Rainer
233,822
BLR Guy
BLRGUY(Beach & Luxury Realty Inc) - Saint Pete Beach, FL
Glad to hear your success with this idea...but I have to disagree with you on the magnets and postcards as it has been VERY successful for alot of my associates.
Jan 22, 2008 08:58 PM #22
Rainer
44,077
Karen Hubert
Center Stage Design-real estate staging, Ancaster/Hamilton - Ancaster, ON
Home Stager
What an awesome idea.  I think something like that is very useful.  I'm going to get right on that. Thanks so much.
Jan 23, 2008 06:59 AM #23
Rainmaker
315,503
Pat Laracy Baker
Realty Executives Boston West - Holliston, MA
Realtor, Green, ABR, Holliston, Massachusetts
I agree about the mailings.  This sounds like a great idea. Thank you for sharing it with us.
Jan 23, 2008 12:04 PM #24
Rainer
6,635
Vincent Coccia
Construction Services Integration - Paoli, PA
Very good idea and I may look into this. Thanks.
Jan 23, 2008 01:39 PM #25
Rainer
7,224
Carrie Heath
REMAX Affiliates - Chippewa Falls, WI

I do this for my own neighborhood - and everyone looks for the updated lists at our annual block party!  Last year I didn't get it printed in time for the block party, and several people got a little funny about not knowing who the "new" people were and how to get hold of them.  Needless to say, my kids earned a Big Mac by hand-delivering the "updated" neighborhood list.

I also started letting the neighborhood tweens and teens add to a services flyer, new people and old like knowing who likes to babysit, who mows lawns, who walks pets, etc.

Jan 24, 2008 07:22 AM #26
Rainmaker
231,716
Emily Lowe
The Lipman Group | Sotheby's International Realty - Nashville, TN
Nashville TN Realtor
I like so much about this idea and I can still see how it might be difficult to get people to trust you with their info.  I will have to consider this carefully!!  Thanks for the idea, though!
Jan 24, 2008 11:48 AM #27
Rainmaker
244,400
Jackie - computer-training-atlanta.com
770.498.7333 - Atlanta, GA
Learn to leverage technology to get more done.

These neighborhood directories work well!  A client had a different spin on the idea, and had me create a directory of area services/business/service providers. (Of course, they were the only mortgage business in the book).  It worked extremely well.

Jan 24, 2008 01:57 PM #28
Rainer
46,969
Jacki & Jerry Shafer
The Shafer Real Estate Team, Keller Williams Louisville East - Crestwood, KY
The Shafer Team, Call 502-643-SOLD

I think the idea is WONDERFUL, and a great ADDITION to "old school" consistent mailings.  Sometimes the old "tried and true" shouldn't be thrown out.  You just have to be patient.  In the Keller Williams seminars I attend the stats are that it might take 1.5 or even up to 2 years for postcard or other frequent mailings to pay off, especially if they don't already know you.  But it WILL pay off.  So my advice would be to not throw out the baby with the bath wather!  Do BOTH!

 

Jan 24, 2008 09:18 PM #29
Rainmaker
47,194
Kim Norton
CREATIV Real Estate Solutions - Bentonville, AR
Selling Northwest Arkansas

Jacki, I couldn't agree more!  Take this blog for instance!  It was written in 2008 and it is now 2/6/14 and I am reading this!  Sometimes, we givee up on our systems just before there is a breakthrough!  Great Article!

Feb 06, 2014 12:01 AM #30
Rainmaker
2,535,921
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

I love this idea.  I wish I could reblog it, but I don't see a button.  I guess it's before the reblog was invented.  I'll write a post and link to it.

May 11, 2017 02:22 PM #31
Rainmaker
2,784,859
Michael Jacobs
Coldwell Banker Residential Brokerage - Pasadena, CA
Los Angeles Pasadena Area Real Estate 818.516.4393

Hi Jeffrey -- thanks to Debbie Gartner - I "found" this post --and a real treasure too.   Hi Carol Williams --- how about a belated way belated Second Chance Saturday....?

Dec 10, 2017 04:36 PM #32
Ambassador
3,444,758
Jeff Dowler
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Hi Jeffrey

What a great idea. With Nextdoor becoming more and more popular I would think this could be quite successful. Did you find people are wary of sharing their email addresses?

Jeff

Dec 16, 2017 08:54 AM #33
Rainmaker
421,675
Pat Starnes, Brandon, MS
Front Gate Real Estate - Brandon, MS
Broker Associate, ABR, 601-278-4513

It is old school, but if it works in your neighborhood, that's great! I created a directory for a neighborhood years ago, and the residents were at first reluctant to give out their private info, although some appreciated the info. Now, with Facebook, I'd probably just start an on-line neighborhood group.

Dec 16, 2017 10:01 AM #34
Rainmaker
1,402,304
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker and Attorney Licensed in DC, MD, VA,

thsi is a wonderful idea - thanks for sharing - and I am glad that Carol Williams included it! 

Dec 17, 2017 04:53 AM #35
Rainmaker
1,336,630
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Hi Jeffrey DiMuria 321.223.6253 Waves Realty, I missed this great post but thanks to Carol Williams,  I'm here! It's a great idea, thanks for sharing.

Dec 17, 2017 04:02 PM #36
Rainmaker
1,107,934
Kat Palmiotti
Grand Lux Realty, 914-419-0270, kat@thehousekat.com - Monroe, NY
The House Kat

That's a great idea, thanks for sharing!

Dec 17, 2017 04:24 PM #37
Rainmaker
1,432,906
Gary L. Waters, Broker Owner, Waters Realty of Brevard, LLC
Waters Realty of Brevard, LLC - Rockledge, FL
... a small office, delivering big service!

I can see the usefulness in this building community. And the ability to voluntarily "opt in" by responding is good.

Dec 18, 2017 07:07 AM #38
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