Blogging, social media inputting...it's all important.

I've had a daily blog since mid-2005. I don't think it was called a "blog" at that point...the labeling came later. It seemed important to me to talk about the interesting people & events that sum up the allure of my area. Rarely did I write about real estate...it was more about the people, the place, the community itself...it's called "localism" now, this concept of showcasing an area. I still think it's important to present the elements that make an area essentially itself. A visitor or buyer will find this interpretive description of a place to be of interest.

I retain my original website (in place since 1995) as it apparently gives me something called "domain authority". I keep it up to date & current...also have another site, though, which is completely different in design & content. Perhaps it's a good idea to have more than one venue on the web? Each with its own significant fingerprint? There are so many ways to introduce a business to the world-wide web...perhaps it's a good idea to be as eclectic as possible? It is called a web...not a linear track, then, as in print media.

Terms such as short-tail and long-tail describe the timelines involved in Internet marketing. The strengths of the digital world are completely different from those of the print world, pre-Internet. Patience is required re outcomes?

Working in a secondary home & resort-based region, with a predominantly non-local buyer profile, it's essential to have a strong digital marketing presence. The mls system is no longer enough. The company franchise system no longer delivers on referrals. The Internet has put the consumer in control, and nowhere is this as evident as in a recreational/secondary home marketplace. Truly, as Marshall McLuhan promised, it's now a global village & the medium is the message.

Social media furthers the power of the consumer. With a Twitter, a Facebook, & a Linkedin presence since early 2008, and an activerain membership since the same timeline, and a YouTube visual since 2010, that "everywhere" presence is in place. Does it result in deliverable business? Difficult to say what works/what doesn't. Important, I think, to be visible in all available venues.

Different days, yes. Solid business practices remain the same, however.

Methodology may change & technology creates new avenues for marketing, but strong service & a commitment to ethical practices & a current knowledge of trends...these add up to consumer trust in a professional's interpretation.

Please call me, & benefit from my knowledge & expertise. I am your full time & full service realtor.

How may I help you to buy your special Salt Spring Island or Gulf Islands property?

liread33@gmail.com