Timing is everything in the real estate business. As listing agents, we need to be aware of what our competition is at all times. We are in a sellers’ market, and when a new listing comes on the market, we need to pay attention and categorize that listing.
If we have a similar listing coming on, we may want to time it properly so that the two comparable homes are not competing. I’m of the mindset that it’s better to let the new listing go pending before another similar one goes on the market.
Those who lost the first listing will be much more willing to pay a higher number and make it a cleaner deal to avoid losing another one. Sometimes it’s worth the wait, and I feel that the advantage would be in favor of the second seller, if one uses patience.
Timing is critical in our business. Why should one seller make life easy for another? Let the competition prepare a clear path for your seller, and then let your seller surface. Real estate has similar qualities as the army....hurry up and list the property and then wait!!!
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