Do you remember after hundreds of posts?A few days ago I wrote on post on the Pre-Listing Questionnaire, I send out BEFORE I meet with clients, to determine their motivation for selling, their financial situation or their ability to sell. I mentioned how this helps me be prepared before I show up for the listing appointment. The other items I  include in the email is my Marketing Plan. I ask them in advance to please check out all the web sites I am sending them so they will get a clear idea of where all their home will be marketed on the Internet. Most sellers don't have a clue what we do so we have to tell them. Here is the plan: 

 

Marketing Plan Designed For Mr.and Mrs. Home Seller

1234 Main Street

 24 Hour World Wide Web on Realtor.com

                                                                Feedback after each showing

 Place a Keller Williams sign on the property

 Perform a comprehensive COMPARATIVE MARKET ANALYSIS

Submit the property in 3 MULTIPLE LISTING SERVICES

 Notify Top Selling agents of the property (usually 20% of my board)

 Produce a PROPERTY PROFILE FACT SHEET with multiple color photos

 Promote the property at Keller Williams sales meetings with video tour

 Utilize a lock box to facilitate ease of showings

 Monitor sales and listing activity and keep them informed of what is happening in the market place.

Send a report every Monday morning with activity in their neighborhood  or school district.

 
Notify my past clients of your home on the market. Do they know anyone? 

                        With my TEAM be available to show your home convenient to you and the buyers.

                                            Virtual Tours on ALL properties, with Real Estate Shows

Syndicate to multiple national web sites.including Tulia, Zillow, Property Bot, Homes.com, oodle, craigslists, Google base, PropSmart, Yahoo Real Estate, Local.com, Livedeal.com, V-flyer.com, RealEstateShows.com, Cyber-homes, homescape.com and AOL Real estate,  homescape.com. 

(Most of these are syndicated so it is really not a big deal to promote where their home will be listed)

In 2007, over 63% of my business was referred to me from satisfied past buyers and sellers. The other 37% comes from Internet Marketing. I personally have 4 web sites that I market on. 

SearchAnnArborHouses.com (The best search site out there)

MissyCaulk.com

MissyCaulkTEAM.com 

BuyAnnArborRealEstate.com  

I also have many other domains that point to MissyCaulk.com to use, depending on where I am advertising. 

I tell them their home will also be listed on the following web sites: HomeAdvisor.com, Homes.com, Homegain.com, Yahoo.com, HarmonHomes.com, KW.com, Realtor.com, MissyCaulk.com, MissyCaulkTeam.com, HireOurTeamForLess.com, AnnArbor-Houses.com, Saline-Houses.com, KW.com.

Just Listed post card is emailed to 950 Realtors via Emailacard.com 

New Listing sent to 4200 Number 1 Expert Web site people who have asked to know when I list a new property.

Their house is submitted to Craigslist every 40 days until SOLD

 

Team of 4 Buyer Specialists to make sure who home is shown at all times convenient to the buyers. 

Are you promoting yourself ?Top 25 bloggers with the Activerain National Network, with 66,000 Realtors, Lender, Homestagers.

Therefore, their home will be blogged about and promoted on Blog Ann Arbor, my Activerain blog and Ann Arbor Real Estate Talk my outside blog. Are you using this promotion?  (If not, you should)

                                         Google Results Missy Caulk, Realtor, Ann ArborWhere are you on Google?

 

I ask them to review the marketing materials, BEFORE I arrive, so I can answer any questions on how I will sell their home.  When I get to the house, most people have no questions. So I get spend the time, getting to know them and their needs, wants and desires. However, did you catch anything missing from this report?

No?

They usually don't either. So I point out to them, No print advertising in either the Ann Arbor News, Homes Magazine and NO Open Houses. Now, I would be happy to have an OPEN HOUSE, but they just don't work in my market, we are fortunate to get 2-3 groups into the house. One exception is homes in downtown Ann Arbor, then you will get more people looking.

(I point this out at the appointment because I don't want any misunderstanding during the listing contract)



Successful people do those things which unsuccessful  people think are a waste of time”

***To be continued..... A few slogans I send to get in their heads***

 

Missy Caulk, Ann Arbor Realtor

Missy Caulk & Team can be reached at 734-926-9797 or email: Missy@MissyCaulk.com

Our Team of 6 agents are available to help you relocate to Ann Arbor, Saline, Dexter, Chelsea, Milan, Ypsilanti Township, Clinton, Manchester, Whitmore Lake, or throughout Washtenaw County, MI.

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Stay strong, stay faithful, stay honest, stay loving, stay true to who you are, most importantly stay true to who God is as you'll be who you are, and you'll be happy, you'll be you, you'll be free. -Jamie Caulk

 

 
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103 Comments on Sound Familiar? or not?

20 Most Recent Comments Displayed Show All

JAN
23
2008
329,920 Points 45 Featured Posts Outside Blog Attended Rain Camp

Missy - I spent several hours redoing my marketing plan.  I had a good one before, but in seeing what you have here in this post, I realized I needed to update it to reflect a lot of what I SAY that wasn't showing up in WRITING.  It's now ALL in writing, and it's a kick-ass marketing plan.

I used it tonight, and clinced a listing where I was competing with other agents.  Thanks for what you shared here in this post.

Ann

7:57pm • #84
JAN
24
2008
I like your plan, I am reworking mine now.
10:05am • #85
1 Featured Post

Hi Missy,

I too send my clients information prior to the Listing Appointment and find that in some it really cuts back on the amount of time you are there!  As most have already said I too am going to revise my marketing strategies and incorporate some of your great ideas. Thanks for sharing this useful information!

10:11am • #86
157,190 Points 8 Featured Posts Hit Router
Missy - awesome post, thank you so much for sharing your sample marketing plan. It's very helpful.
2:36pm • #87
175,628 Points 5 Featured Posts Outside Blog Hit Router

Thanks Missy:

As always you make a huge contribution to the community - and to your clients - as this is evidence of what they can expect.  You are an inspiration and aI always get great ideas - this is BOOKMARKED!! 

3:36pm • #88
Missy, Thank you for the information that you shared, it is really great.
4:55pm • #89
233,724 Points 3 Featured Posts Localism Sponsor Outside Blog Hit Router
What  a great and simple way to stand out on a listing appointment. Thanks for sharing
9:41pm • #90
298,289 Points 3 Featured Posts Localism Sponsor Outside Blog Hit Router
Missy that's great and a great way to stand out from the competition. We had a brain storming session today at work about something along these lines.
11:00pm • #91
JAN
25
2008
874,487 Points 154 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp Called Shot Master

Christy, thanks go for it.

Jeff, I do an ad if and when I hold a house open. Only then.

Ann, that is so exciting, being prepared, shows your professionalism.

Vicki, cool glad it helped.

Kelly, it helps to send it early, doesn't it?

Kevin, you're welcome.

Cathy, :)

Jessica, you're welcome appreciate your comment.

Tina Maraj Shah, thanks for the comment.

Heather, I love to brain storm, lots of great idea's come from it. 

4:01am • #92
Thanks for this posting... your articles are always so informative.  This is such a great idea.  I will definitely be using it in my practice
10:29am • #93
560,626 Points 12 Featured Posts Localism Sponsor Outside Blog Hit Router Called Shot Master

Great post.  I have most of the items you have listed in my 1 page marketing plan.  I will review mine and do some revamping -- follow up to my to do list for this year.  I just didn't know what to change.... you have given me some good ideas.  Thanks.

Open house is coming off my marketing plan too, because they really don't work in my area either.  I was not using the printed ads anymore - already.

I like your organization.  Thanks for the tips.  Bookmarked.

8:55pm • #94
JAN
26
2008
874,487 Points 154 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp Called Shot Master

Rosemary, I'm really NOT that organized, but I have systems in place and that makes what I do the same over and over again. I couldn't live without my assistant to keep me organized.

Dalp, thank you. 

8:42am • #95

What a great, comprehensive marketing plan.  Thank you for sharing.  I will definitely be using some of your advice. 

Missy, I am a newbie and am in the process of putting together my Business Plan do you have any suggestions.

1:51pm • #96
JAN
28
2008
636,933 Points 10 Featured Posts Localism Sponsor Outside Blog

Missy - This is very educational for those of us who have problems with listing presentations.  I go over the top with information about the marketing on the internet, and why it's more effective than open houses and print.

I do have a question about your websites, mostly because I have a similar situation, and I want your opinion. I noticed that you have a point2agent site, and a Keller Williams site. Do you monitor traffic, and if so what do you think generates the most legitimate leads for you.

4:48pm • #97
874,487 Points 154 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp Called Shot Master

Larry, I do not get any traffic from the KW site. No big deal, I didn't any from the REMAX site either. I just changed to KW a few weeks ago and pointed my domain..BuyAnnArborRealEstate.com to it.

I occassionally get traffic to my point 2 site. I can do more customization there.

I personally do not rely on ANY Template site to get much traffic. Even my Number 1 Expert site has decreased in traffic, and I can barely customize it at all. Although since AR, it has gone up in the search engines. But, I am thinking of dumping it and going completely custom.

The site you promote will get the most results, and by that I mean links out to other sites, any advertising etc.

My search site gets lots of results: http://SearchAnnArborHouses.com. I get average of 5 leads a day. But, this is my site I do pay per click campaign with.  

I use all of them to mainly promote my listings as they all syndicate to the sites in my part 3.

 

5:01pm • #98
FEB
02
2008
1,452,722 Points 46 Featured Posts Outside Blog Called Shot Master
Great post. I got some good tips from it.Thanks for sharing.
4:59pm • #99
JUN
03
2008
357,424 Points 15 Featured Posts Localism Sponsor Outside Blog

Missy,

You'll probably get quite a few new comments on this one.  I tried to "tell" my clients why internet marketing is so critical but you actually showed them why.  Way to go girl!

10:38am • #100
JUN
04
2008
JAN
22
2009

Great post, Missy. You seem to really have your act together. I would certainly list with you!

7:59pm • #102
AUG
01
2009
374,842 Points 2 Featured Posts Localism Sponsor Outside Blog

Missy - I just read this series.  I have a print version in a notebook to drop off, but I need to do an email one.  That sounds much better and will help to differentiate you as a technologically savvy agent.

10:10pm • #103

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Missy Caulk-Ann Arbor-Realtor® Ann Arbor Real Estate

Ann Arbor, MI

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Keller Williams-Ann Arbor

Address: Ann Arbor, Saline, Dexter, Chelsea, Milan, Whitmore Lake, Ypsilanti, Manchester, Washtenaw County, Ann Arbor, MI, 48104

Office Phone: (734) 926-9797

Cell Phone: (734) 216-2822

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