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103 Comments on Sound Familiar? or not?
Missy - I spent several hours redoing my marketing plan. I had a good one before, but in seeing what you have here in this post, I realized I needed to update it to reflect a lot of what I SAY that wasn't showing up in WRITING. It's now ALL in writing, and it's a kick-ass marketing plan.
I used it tonight, and clinced a listing where I was competing with other agents. Thanks for what you shared here in this post.
Ann
Hi Missy,
I too send my clients information prior to the Listing Appointment and find that in some it really cuts back on the amount of time you are there! As most have already said I too am going to revise my marketing strategies and incorporate some of your great ideas. Thanks for sharing this useful information!
Thanks Missy:
As always you make a huge contribution to the community - and to your clients - as this is evidence of what they can expect. You are an inspiration and aI always get great ideas - this is BOOKMARKED!!
Christy, thanks go for it.
Jeff, I do an ad if and when I hold a house open. Only then.
Ann, that is so exciting, being prepared, shows your professionalism.
Vicki, cool glad it helped.
Kelly, it helps to send it early, doesn't it?
Kevin, you're welcome.
Cathy, :)
Jessica, you're welcome appreciate your comment.
Tina Maraj Shah, thanks for the comment.
Heather, I love to brain storm, lots of great idea's come from it.
Great post. I have most of the items you have listed in my 1 page marketing plan. I will review mine and do some revamping -- follow up to my to do list for this year. I just didn't know what to change.... you have given me some good ideas. Thanks.
Open house is coming off my marketing plan too, because they really don't work in my area either. I was not using the printed ads anymore - already.
I like your organization. Thanks for the tips. Bookmarked.
Rosemary, I'm really NOT that organized, but I have systems in place and that makes what I do the same over and over again. I couldn't live without my assistant to keep me organized.
Dalp, thank you.
What a great, comprehensive marketing plan. Thank you for sharing. I will definitely be using some of your advice.
Missy, I am a newbie and am in the process of putting together my Business Plan do you have any suggestions.
Missy - This is very educational for those of us who have problems with listing presentations. I go over the top with information about the marketing on the internet, and why it's more effective than open houses and print.
I do have a question about your websites, mostly because I have a similar situation, and I want your opinion. I noticed that you have a point2agent site, and a Keller Williams site. Do you monitor traffic, and if so what do you think generates the most legitimate leads for you.
Larry, I do not get any traffic from the KW site. No big deal, I didn't any from the REMAX site either. I just changed to KW a few weeks ago and pointed my domain..BuyAnnArborRealEstate.com to it.
I occassionally get traffic to my point 2 site. I can do more customization there.
I personally do not rely on ANY Template site to get much traffic. Even my Number 1 Expert site has decreased in traffic, and I can barely customize it at all. Although since AR, it has gone up in the search engines. But, I am thinking of dumping it and going completely custom.
The site you promote will get the most results, and by that I mean links out to other sites, any advertising etc.
My search site gets lots of results: http://SearchAnnArborHouses.com. I get average of 5 leads a day. But, this is my site I do pay per click campaign with.
I use all of them to mainly promote my listings as they all syndicate to the sites in my part 3.
Missy,
You'll probably get quite a few new comments on this one. I tried to "tell" my clients why internet marketing is so critical but you actually showed them why. Way to go girl!
Missy, as usual, great resource you've posted here. t hanks for sharing!
Great post, Missy. You seem to really have your act together. I would certainly list with you!
Missy - I just read this series. I have a print version in a notebook to drop off, but I need to do an email one. That sounds much better and will help to differentiate you as a technologically savvy agent.
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