Latest update on Endeavour’s slow voyage to its final destination the California Space Center
Well here we are, Endeavour is slowly moving along Los Angeles Streets to the excitement of the local residents and those who came from all the way as far as Australia, Nebraska ….I could go on and on. This is not just a “local event” it is an “International Event”.
Well as the old saying goes “P….Poor, Planning, Prevents, P….Poor Performance” (The Ranger in me had to say this) well a small glitch in the planning Caused a little delay in The Space Shuttle’ move to cross over the 405 Freeway.
The benefit TOYOTA Motors Corporation gets a fantastic Commercial; they will use a Toyota Tundra to pull Endeavour across the 405 Freeway, because the crawlers would have been too heavy to cross the 405 Freeway with the Space Shuttle. Toyota could not have afforded to pay for this fantastic opportunity. Thirty minutes of being on the News in the Greater Los Angeles area….I am sure this will go viral across the word. What a priceless Marketing Opportunity for Toyota Motor Corporation.
Secondary Benefit: was the Legendary Donut Shop: Randy’s Donuts a Los Angeles Historic Icon got a well deserved Free Marketing ,thanks to this glitch by Endeavour being stuck in front of them. I wonder did they run out of Donuts. There were a lot of spectators waiting for the forward progress of Endeavour.
An hour delay turned into a huge Marketing Opportunity for Toyota, Randy’s Donuts Shop and the Space Shuttle. There were a lot of happy spectators who came to see the Space Shuttle and they got a lot more than a few seconds of what they anticipated, instead they got to see this recognizable Space Shuttle for about an extra hour.
If you missed my previous post please check them out here.
My Previous Post about the actual move of the space shuttle from LAX to the California Space Center (http://actvra.in/JV5 )
This post was about actual landing of the Space Shuttle in Los Angeles (http://actvra.in/HXJ%20 )
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