SmokyPhotos.comWeb content has a value that goes beyond the information that is presented. If content is good enough to generate traffic, then it has a potential monetary value as well.

For years I have paid for all of my web infrastructure and trips to the Great Smoky Mountains with revenue from advertising on my websites.

But before you start monetizing your sites, you need to have an advertising strategy. It is most important that advertising does NOT interfere with your primary content. For example, you don’t want ads from other real estate agents on your real estate website, because that takes away visitors that you have worked very hard to get to your site.

Great Smoky Mountains National ParkHowever, a high  traffic real estate website is excellent for selling advertising to ancillary services, such as attorneys, home inspectors, and mortgage brokers.

The key is to develop “marketable content” solely for the purpose of selling advertising. The online "real estate" giants are excellent examples. They don’t sell real estate.

They sell ad space to real estate agents. It’s a win-win because agents can benefit from the wealth of content provided by these data rich giants and the sites can stay in business and develop more content that can be monetized.

Keep in mind that online advertising is a numbers game. It takes thousands of pages of well-indexed content and significant amounts of traffic to justify charging money for space.

But once you have the content in place and the traffic flowing, it’s time to get started.

Next: Part 2: One of the easiest ways to get started in online advertisng is with Google Adsense.

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All content, including text, original art, photographs and images, is the exclusive property of Coweta Fayette Real Estate, Inc., and may not be used without the expressed written permission of Coweta Fayette Real Estate Better Homes and Gardens Metro Brokers, Newnan Georgia. All information is believed to be accurate but is not warranted, Copyright 2003-2009. Richard Weisser REOS, E-Pro. licensed Auctioneer. 770-827-6225.
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6 Comments on Monetizing online content. Part 1: Plan your advertising strategy.

OCT
13
 Thank you for the great education. I learned so much from your post.
5:51am • #1
800,363 Points 20 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Excellent advice here. I have been using Google Adsense for a few years on a couple of my blogs.  Easy income - not a lot but still little effort!
6:23am • #2
1,399,883 Points 54 Featured Posts Outside Blog Called Shot Master

I have been thinking about this and I will stay tuned!  Thanks for the lessons.
6:30am • #3
1,221,227 Points 79 Featured Posts Localism Sponsor Attended Rain Camp Called Shot Master

Hi Richard,

Very informative post! You offer excellent tips..thanks for the lessons!
12:06pm • #4
370,361 Points 10 Featured Posts Outside Blog Called Shot Master

Hi Richard - could no tget past that great photo.. simply beautiful.. great tips also. Thank you.
4:15pm • #5
1,048,791 Points 284 Featured Posts Outside Blog Called Shot Master

Richard, Interesting concept!  It's something that's crossed my mind.  At some point in the future, we plan to retire from my day job here in Ohio and move close to Liz's family in Maryland.  In the interim, we're building massive inventory of blog posts that are for the most part only relevant to someone local to our current market area.  We either sell a site and content to someone at the time, or become a referral source for other agents here.  Something we'll definitely have to figure out long before moving away.
5:03pm • #6


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Richard Weisser

Richard Weisser Coweta Newnan Homes for Sale

Newnan, GA

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Better Homes and Gardens Real Estate Metro Brokers

Address: 209 Newnan Crossing Bypass, Newnan, GA, 30265

Office Phone: (770) 827-6225

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Author Bio: Richard Weisser is a Georgia real estate broker, licensed auctioneer, a candidate for GA House District 71 and has been writing about Georgia Real Estate since 1999.

Coweta Fayette Real Estate offers opinions and helpful information to consumers and real estate professionals in the Coweta County Georgia area.

Coweta Fayette Real Estate allows you to search the entire Georgia MLS for free with NO registration required!

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