This morning I Googled a phrase about home sellers and came across Experian, the credit agency. To my surprise Experian is able to sell me real estate leads.  To be perfectly honest, I pictured someone at Experian selling my data to a local bank or real estate firm.

Then I thought.... No way that's legal! I guess I'm a lot more naive than I thought.

 

Experian

 

To some of you this may be nothing new, to me it was a reminder that everything can and usually is for sale. I called Experian and my first question was.. "Are you guys the same Experian affiliated with the credit agency?" A quick "Yes" was delivered.

Here's what I took from the conversation:

1. Each lead ranges from 8.5 cents to 20 cents depending on the demographical information that I request for my area. I then have access to a rather large data base along with any one else who purchases with those exact same parameters.

2. When someone applies for a mortgage it's called a "TRIGGER LEAD." As a Realtor or lender it would benefit "us" to know who is applying for a mortgage, don't ya think? But Experian claims they do not sell this type of lead.... you have to contact the "Credit Division" and they can sell it instead! Aghhh, that must make this legal. Another department.

 

I wonder where it reads.. "Your demographical information and interest to get a home loan could result in Realtors, lenders and banks calling you!"

 

The theorist have always suggested that our credit monitoring companies were "selling information." They've always accused them because they house so much personal information. What's your take on this and how do you feel about your credit agencies selling ANY of your information?

 

 

 

 

 

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37 Comments on Is Experian Selling Your Personal Information To Agents And Lenders?

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OCT
15
869,386 Points 200 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Hella,

True, but you know as well as I do that buyers, even buyers under contract, are still willing to switch lenders if they think they can save money!

When consumers go to Experian or any other credit agency they do so under the presumption that all of their information is secure, safe and private, at least I do!

When I purchased a car I had my credit pulled and I received dozens of letters in the mail, including post cards, emails and even a couple of phone calls, one from a Nissan dealership. I bought a Ford!

 

12:32pm • #18
100,594 Points 1 Featured Post

Greg

As a mortgage banker, I remove the criteria from my client's information screen before I order credit that the bureaus use to do this.  They have to have a phone number and/or email address in order to do this effectively.

We are supposed to input the clients phone number and email address into our screens in order to run credit,as well as, send disclosures.  Yet, leaving these fields blank still allows us to order the client's report.

I keep these two sections blank until after I have ordered the client's credit report.  Then I go back and input the information.  This totally removes any ability to sell this information to anyone.

Many LO's don't know this, but those of us who are experienced do.

Great post, and thanks for sharing

12:47pm • #20
3 Featured Posts Outside Blog

wow what an invasion of privacy:(

1:16pm • #21
1,498,325 Points 352 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp Called Shot Master

Greg...

This just doesn't seem right on so many levels, but I know that it is happening every day!

3:03pm • #22
160,647 Points 1 Featured Post

Dang, is there no sacred ground? You would think that would just be totally off limits.

3:04pm • #23

I guess if they can sell leads based on late notices, they can sell them based on people who just applied for a mortgage... but either way, I don't like it!

3:08pm • #24
187,408 Points 1 Featured Post

Feels scary to me.  I thought they were suppose to keep that information protected.  Anyway proably charging a low price for the leads, as they know 9 out of 10 times anyone applying for a loan for a mortgage already has a realtor.  Most of the time the realtors refers the buyer to the lender.

4:02pm • #25
502,340 Points 25 Featured Posts Outside Blog Called Shot Master

Greg, this stuff is amazing. I've heard that it's a "soft pull," meaning that it doesn't affect your credit score, but it's still insane.

4:12pm • #26
267,897 Points 12 Featured Posts Outside Blog Called Shot Master

Holy cow!  This is an eye opener.  I'd never have thought this could be a possibility.  Thanks for sharing this tidbit. 

4:32pm • #27
978,793 Points 114 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

To quote Jimmy Durante:  "Everybody wants ta get inta the act."  {rolling eyes}

5:32pm • #28
871,571 Points 47 Featured Posts Localism Sponsor Attended Rain Camp Called Shot Master

Greg, that doesn't sound legal - where in the world have any of us given Experian permission to do this? Or is it in the micro print of any financial inquiry, even if we only call them and don't do anything in writing? Really disgusting, this one.

Sharon

7:09pm • #29
547,229 Points 9 Featured Posts Outside Blog Called Shot Master

Greg:

I heard about Experian selling leads to Realtors on the news last week.  I don't thing that is ethical

7:55pm • #30
758,507 Points 105 Featured Posts Outside Blog Called Shot Master

The moral of this story is don't apply for credit. Just kidding. I agree this is a serious breech of privacy.

8:37pm • #31
191,617 Points 1 Featured Post Attended Rain Camp

Dang... that's quite a revelation. At least to me. I guess they figured that's a new profitable business unit - lets sell it! Privacy of your information and your actions is now gone out the window.

9:00pm • #32
447,361 Points 57 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Makes me think of two things...  One is that it might be a viable source of leads, and the second is really??????

10:14pm • #33
OCT
18
4 Featured Posts Outside Blog

You bought a Ford?? I find it a complete breach of privacy. Never in a million would I think that this is ethical. I have heard of this and find that a lot of lenders up here tend not to add phone numbers and emails when ordering the credit report, in order to protect the potential borrower. I cannot imagine the money they are making off of this. As an agent, I would prefer to not purchase my leads from a credit bureau. Seems icky to me. Good post. - AZ

5:42pm • #34
OCT
19
1 Featured Post

Was not sure that was happening , until now. I feel that is wrong if they did not get my permission first.

7:56pm • #36
OCT
28

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Greg Nino Houston Texas

Houston, TX

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