The two blogging classes I will be teaching with Pat Kitano are a week away. I should think about preparing some material, but I seem to be overwhelmed at the moment with about 9000 other things.
I ran across this quote: “In times of change, learners inherit the Earth, while the learned find themselves beautifully equipped to deal with a world that no longer exists.” – Eric Hoffer
This quote speaks to some of the comments, feedback and behavior I have been witness to while promoting the upcoming classes. In general, I find that very few real estate agents have a clear understanding of blogging or the Internet for that matter.
It is the rare agent that is knowledgeable about the evolution of the Internet and has the overview of how this will change our way of doing business. I am in complete sympathy with those who feel a sense of being overwhelmed with change and information. But, this is not a case of being able to ignore the importance of the Internet to the real estate business model and going about business as usual.
Real estate is a people business, a relationship business. Established agents with solid networks and referrals will most likely be able to continue doing business as usual through the remainder of their careers. But new agents and those in the business less than five years need to change with the times.
I have talked with many, many agents about these upcoming classes.
- I find it interesting that so many feel they can ignore the impact that blogging is having on the industry.
- I find it interesting that they know nothing about it, but have an established opinion that it is too much for them.
- I find it interesting that most of these people are struggling to build their real estate business and are spending thousands of dollars on traditional marketing that is no longer effective.
I may be wrong on this, but I think the people who invented the remote control for your TV are responsible for this whole situation. Most people seem to still have problems working a remote. For sure, it is the rare individual that is adept at all of the remote's possibilities and functionality. It seems that design teams and the geeky engineers they interface with are unable to create a device that is intuitive to use. I think it is all of the history with consumer unfriendly, way too complicated, non-intuitive operating instructions that has helped to create this whole mindset of – that’s too technical for me.
But, you know, and I know that this isn’t the case with blogging. You open a window with less functionality than your most basic word processor and viola’! – you’re a blogger.
Of course, there is whole issue of being able to write a coherent sentence. Perhaps even more so than blogging one’s success will ultimately be determined by one’s ability to skillfully apply three simple words: like – you know. Listen to an average conversation and count the times the word 'like' is used. It's like unbelievable, you know.
It seems to me that if we remove those three words from the vocabulary of most people under forty – the world (at least in the U.S) would come to a halt. There would certainly be a lot more space to enjoy that rarest of all commodities in today’s world – silence.
It has always been so and it will continue to be true – the successful realize that the most important and critical investment is in themselves; their education; their knowledge and skills.
I have no idea why this post turned out the way it did.
Check out Wanna Network if you want to network.
Elvis on Blogging
BTW - help me out here. To post to a group is it required to state the obvious?
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We are convinced that blogging is something that needs to be done. And we are newbies to blogging. Thanks for the post!