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Smart Phone: Mobile Marketing Marketing Real Estate

By
Real Estate Broker/Owner with 4 Malibu Real Estate Lic# 01457517

4 Malibu Real Estate Partners use one of the most interactive mobile interfaces for smart phones to market your property. Prospective buyers and people driving by will have the opportunity to get up-to-date listing information on your property by simply texting a code to 85377. Property specific text responses give prospective buyers property and contact information as well as a link to your listing’s own mobile website in just a matter of seconds. Each listing’s own individual mobile site comes with separate pages of information, such as a home page, photo gallery, property descriptions, maps & directions, agent info, listing info, forward to a friend and view all listings.

Mobile marketing is extremely crucial in today’s real estate market since mobile web usage has reportedly grown by nearly 110%. As more and more buyers use their smart phones to obtain property information instantly, this is an extremely valuable lead generator for agents.

QR Codes

QR is short for Quick Response. A QR Code is a unique bar code, consisting of black & white squares, that can be read/scanned by cell hones (through the use of free QR code readers).

Originally developed in Japan, QR codes are quickly gaining popularity in the US. Soon QR codes can be found all over magazines, billboards, websites and are used in real estate marketing. A QR Code can deliver instant information about a business, display a mobile video, or offer a coupon for a local retailer. Free QR Readers are available in APP stores which download straight to your smart phone. Using the APP, people scan the QR Code and are instantly directed to the website.

With 4 Malibu Real Estate Partners, prospective buyers simply scan the QR code on the fore sale sign or in printed marketing material and in a matter of seconds your property information will display instantly on their smartphone.