Jacksonville, FL (Jan. 21, 2008) ─ Ryland Homes has a worry-free solution for Jacksonville homebuyers who want to buy a new home, but fear prices will fall or interest rates will rise after they purchase.
For three days from Friday, Jan. 25 through Sunday, Jan. 27, Ryland Homes' "Purchase Power Advantage" national sales event will offer homebuyers exceptional savings, plus the added assurance of price protection and interest rate protection on new homes built just for them.
With Ryland's price protection guarantee, customers can be confident that if prices decline before settlement, Ryland will simply adjust the price.
Homebuyers who finance their mortgage through Ryland Mortgage Company during the sales event get the added security of a great low rate on a 30-year mortgage. Even if interest rates go up after they lock in their rate, these customers are still assured the same low rate for the life of their loan.
"We asked hundreds of customers what was most important to them and they said they wanted assurances they were getting a great value and that they would be protected in the event of price or rate adjustments," said Gerry Boeneman, Ryland Homes' Division President. "Ryland Homes' Purchase Power Advantage answers all three of those concerns and gives buyers the ability to get the home of their dreams - not just the home that's the most affordable."
As an added bonus during the three-day event, Ryland Homes is offering customers 50 percent off design center options worth up to $20,000 for single-family homes and $10,000 for townhomes on to-be-built homes. Ryland will also provide contributions to buyers' closing costs.
Ryland's "Purchase Power Advantage" promotion is a direct and innovative way to ease homebuyers' chief concerns about property values and obtaining competitive financing. While many builders are dangling discounts on already built spec homes, Ryland Homes is among the first to offer the winning combination of a guaranteed low price and a low, locked-in interest rate on brand new homes personalized to buyers' tastes.
"This means you can get the home designed just for you on the homesite you choose at one of the best values in today's competitive market," said Boeneman. "So, you get not only the home you can afford but also the home you always dreamed of."
A dominant presence in the Jacksonville market for five years, Ryland Homes is a leading national builder that has built more than 270,000 homes and financed more than 230,000 mortgages since its founding in 1967.
Ryland has 11 communities in Clay, Duval and St. Johns Counties. Sales center hours are noon-6:00 p.m. on Sunday, 10:00 - 6:00 Monday through Saturday and 11:00 - 6:00 on Wednesdays.
For more details, and to view homes, floorplans and Ryland Homes communities near you, visit www.RylandPower.com.
About Ryland Homes
With headquarters in Southern California, Ryland is one of the nation's largest homebuilders and a leading mortgage-finance company. The Company currently operates in 28 markets across the country and has built more than 270,000 homes and financed more than 230,000 mortgages since its founding in 1967. Ryland is a Fortune 500 company listed on the New York Stock Exchange under the symbol "RYL." Previous news releases and company information may be obtained at http://www.ryland.com/.
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