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29 Comments on Direct Mail Marketing To Find More Listings...Listing Inventory is Low
Congrats to Lorraine and you and the whole Kuney-Todaro team. 5 Sales is one weekend! Now that's Big League!
Nancy..... Lorraine had back to back appointments and that was all scheduled around open house events on both saturday and sunday..... SHE WORKS just as I use to work....now I just watch her work!!!
Wow - one weekend! Phenomenal job - congratulations!
Thanks, Wayne and Jean..... this all started with the open house.... listings and sales from the weekend of open house events...
Barbara I wish you could take some of our inventory. Seriously, the postcard really work and a mailer of 7000 should bring you new listings. Best wishes.
Barbara, a great mailing and i have Carol doing another one for me...although i do not get the return you do, I know it is putting me out there. Can't believe inventory is that low in your area still...not here we still have 8 month inventory.
Jennifer....I wish we had your inventory too!!
Ginny..... you're getting full exposure with those cards.... when they want to sell, you'll get called....
Karen..... it's a good problem as long as we can replace them!!
Barb good day to you Ma'am you posts are always great, Do you place a disclaimer at the bottom of your mailings such as NOT INTENDED TO SOLICIT ALREADY LISTED PROPERTY.
Are your mailings addressed to each home owner directly or is it just to a homeowner in general?
Such as saying
Laura Filip,
Listing inventory is down and Lorriane Kuney would love to talk to you about what the market value of your property located at 123 Main might be. Give us a call today for your free market analysis. Talk to you soon.
Lorriane Kuney
not intended to solicit already listed property.
and of course all your info ect ect ect....
Hi Laura....the back of each postcard has a disclaimer....just in case the homeowner is already listed with someone..... and that paragraph is much too much to put on a postcard.... short message.... alot of white background... and each postcard is addressed to a specific person....the owner of the home.... our mls has public record information and we mail merge.
Barb do you use the address in the message or just the name of the home owner in the address section.
Laura....the message is just as you see it.... the address is on the backside of the card with the disclaimer....and our bulk mail permit #.....
Thank you I just send you an email with what I send out can you tell me what your thoughts are on this. Thank you in advance. Talk to you soon.
of course.... I'll email you....
I've grown 2 property management firms from SCRATCH using direct mail. I'm sending out pieces now that are compromised of blogs I have posted on ActiveRain
Wallace.... it's such a great method of marketing..... my grandson just started a car detailing business for a part time job while he's in school...he's a high school senior.... I did a direct mail marketing campaign for him and the response was incredible....he has 10 cars scheduled....
Barbara- Do you mail out to the same neighborhoods each month when you do this type of marketing? Your postcard messages are always precise..to the point! Love them.
Beth.... I mail to every single family home in franklin ma.....7000 homes.....there's no reason to pick and choose....I just send to every one....
You're right, no reason to pick and choose! You ARE A MARKETING GURU!!
not a guru.... I just want to market to as great an area as possible.... it's too time consuming to pick and choose....and I'm sure to miss some opportunities if I'm selective.... send it to everyone and get the greatest exposure.