Overcoming the “Under or Overpricing” Trap.

Real Estate Broker/Owner BRE# 01353757

Overcoming the “Under or Overpricing” Trap.

Selling a house is a complicated process, no matter how good the real estate market is. Whether you’re a first-time home seller or not, you’ll probably need the answer to a bunch of questions for yourself. How should I prepare the house for sale? How can I get the best price for my house? What is the best marketing strategy for your situation? The fact of the matter is that fully three quarters of homesellers don't get what they want for their home.  It's best to list your home at a price that buyers will perceive as a good value. Overpriced listings sit on the market.  Real estate agents and buyers forget about them.  Fortunately there is a way to overcome this problem!  I am an expert in a marketing strategy that lets you price a home in a competitive way as well getting you the maximum possible selling price!  Here is an interesting article worth a few minutes of your time:



setting prices


Overcoming the “Under or Overpricing” Trap.

How Sellers can make sure and eliminate the anxiety that their home is not “under or over priced”? There are huge risks for the seller if the pricing is not right, which often times is what the buyers are willing to pay and what the home is really worth, when selling a property.  Sellers should not lose money by under-pricing their home and they should not lose money by overpricing which can have the same negative impact on the outcome of how much will be the result of the sale. This is a real concern especially if the home has some unique features and there are no similar properties for comparison and pricing it right! Fortunately there is a proven way to overcome this problem and to price a unique and often highly upgraded luxury home  but it must be set up with thought, research, and deep knowledge of the market to be really successful. Of course, this can not be achieved with just any real estate agent/broker,  you’ll need a real estate professional who has been trained and is experienced to handle this amazingly effective marketing technique one who is able to answer the concerns of all the parties involved.  The agent should be able to provide guidance to the seller, the buyers, and should know how the MLS works. The agent must make sure, the following goals are achieved in the transaction:


  • Increases property visibility
  • Attracts more buyers to the property
  • Maximizes selling price
  • Determines market value effectively

Seller should be advised on how to respond to the offers,  Buyers should understand why this system is more beneficial to them and the MLS concerns should be addressed in an acceptable manner to prevent any legal drawbacks.  This system unknown to vast majority of the home sellers and overlooked by most real estate practitioners due to unfamiliarity and delicate skills needed to make it work is a bright marketing approach in any market situation.





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Broker, Agent, or/and MLS provider does not guarantee the accuracy of: 1- the reports, charts, articles, and also the information from links to other websites. 2- Square footage, lot size or other information regarding the conditions or features of properties provided by the seller or obtained from Public Records or other sources as presented in this website. Many articles may be time and date sensitive so please always look at the date posted. Consult your tax advisor, financial planner, attorney, or/and appropriate professionals concerning your personal specifics. Interested parties are advised to independently verify the accuracy.                                                            

                                                          Frank Moham  DRE LIC. #01353757




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Amber Wojcek
La Rosa Realty - Davenport, FL

Many agents tell potential sellers what they want to hear - "Your selling price is a little high, but I know that I can sell it!" Only to have the house sitting on the market for months, overpriced.

It's true that some homeowners don't want to hear the truth when an agent tells them their listing price is lower than they wanted. And, some clients may leave for another agent. But, the chances are that an overpriced home will not sell! In fact, it's been shown that overpricing a house and then reducing the price results in a house that is on the market longer and sells for less! 

It's important for agents to be upfront with their clients when pricing their homes. Start with a thorough market analysis, use your own professional assessment, and show the client hard numbers and explain why your listing price is right. After all, they are hiring you as a professional in your field! 

All in all, don't be afraid to lose a client if they won't listen to reason. You might not even be able to sell it at their price anyways! 

Oct 17, 2012 05:58 AM #1
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Frank Farahbakhsh Moham

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