Managing the Changes, Telling the Story is the topic on Managing Life's Changes on BlogTalkRadio wi/Ronald M Allen tonight. Real Estate, the business of buying and selling homes is forever changed. Blame it on the Internet, blame it on the economy, blame it on some political party, do what ever you want to do. Then what?. The new ways you have to figure out where you fit in, how this is all working, the new language, the new paths towards engagement and t build trust. It all seems so complicated, way too many moving parts, doesn't it? Let alone the fact that I am Realtor® and not just a real estate sales agent. A Realtor® is held to a higher standard and the professional who can juggle all aspects of real estate like issues related to the law (repeat after me, "I am not an attorney..."). A professional is an authority on real estate pricing and process, a counselor for the emotional hurdles that must be overcome, knowledgeable of the types of products, services and professionals that contribute to the end result like contractors, plumbers, stagers, moving services... There is a lot to manage.
I an relatively new to Real Estate, my 2nd year anniversary here in MA is Nov 11, but I am not new to business. There is no disadvantage to this at all in getting transactions completed. Real Estate buying and selling is a process with forms and facts and papers to sign. Time is of the Essence. A student, the kind of professional who knows a lot and is always open to learning more can grasp the specific process of real estate in two years. Hell, you can get your license to practice real estate with only 40 hours of training in MA. Everyone is a real estate agent here. You can't swing a dead cat in a 900 square foot condo without hitting 3 or 4 people with a license. A license is just the ticket in the door of a game and sadly for many real estate agents that is a Hunger Game.
I believe that real estate is about Story. It is place, price, sq footage and price, but it is also about light, and neighborhood and community and schools and your best friend down the street and all the history you build. People relate to story and story beyond statistics and square footage helps that process. If you have sometime tonight between 7-8PM ET then drop on by Managing Life's Changes on BlogTalkRadio wi/Ronald M Allen with guest Larry Lawfer tonight.
Note: no cats were hurt in the writing of this blog post
Realtor®, Director of Marketing
Keller Williams Boston Southwest
680 High Street
Westwood, MA 02090