As real estate agents, we need to keep up with the changing landscape of social media. That’s why I found a recent webinar featuring marketing guru Matt Heinz so interesting. The author of “Successful Social Selling” held positions at companies such as Microsoft, Boeing and Market Leader before launching Heinz Marketing in 2008. Some of his tips can be a big help to us as we formulate or beef up our marketing plan. Here are a few ideas from him and other social media experts I’ve recently talked to about the concept.
If you use your social networks to filter information that specifically targets real estate prospects, they’ll gravitate toward you. And when they follow you and their friends see that, you’ve increased your access to even more prospects.
To earn trust and credibility, you should always comment, connect, engage and interact with prospects and other agents. Also, find other places online where your prospects are participating and join in. That way you’ll be seen as a peer and not a seller.