No matter the real estate market, there are always homes for sale. It's our duty as real estate agents to lead buyers to these properties. The hope is that the buyer wants to write a sales offer on the home for sale and the seller will accept the offer. Wait, did someone tell the buyer something else? I don't remember giving out this recommendation or instructions to the buyer. Is there another voice speaking to my buyer and where is this person at?
Yes, as trained professionals, real estate agents are often fighting against the voices of the unlicensed expert. Well, who are these people with all of this extra expertise? Glad you asked. In my work as real estate agent, I have identified these persons as family members, friends, and colleagues. It seems that these individuals tend to have more information to give to the buyer or seller than the real estate agent. While intentions of these persons are good, the advice or information provided is not always beneficial to the buyer or seller and the working relationship between the buyer or seller and the real estate agent.
Realtors are the experts in their profession and have spent a lot of time in training to aquire their expertise. When they are providing buyers and sellers with information, the information is to help them successfully maneuver through the purchasing or selling process. With sellers, real estate agents are abreast of market conditions and know what it genuinely takes to get a home sold. With buyers, real estate agents know what it takes to write an effective sales offer in order to increase the buyer's chances of getting the contract accepted on a home for sale. When our caring psuedo realtors interfere, they often give information that confuses the buyer and contradicts what the realtor has already said. In many cases, it can kill the process if the buyer or seller absolutely believes the information.
It's not that family, friends, and colleagues don't have your best interest, it's that they don't have the expertise of a real estate agent. Realtors understand what it takes to get a transaction to settlement. Realtors know from the real estate side what's in the best interest of buyers and sellers. Often, what's in their best interest may not always make them happy, but it's what's necessary to make the deal work. This could mean having the seller lower the price of their home for sale to increase buyer traffic, although the seller wants to get more money from the sale of the property. For buyers, it could be offering the seller more money for the home for sale although the buyer wants to offer a lower price. These are strategies that are tried and true and have a rate of success for getting a deal done in real estate. Every situation is different, but at the end of the day, it's always the best advice for the buyer and seller to listen to the real estate agent.
Comments(0)