Social networking is here to stay. It seems every other day I stumble on yet another site is involved in social networking. It makes perfect sense when you think about it. Today's world is about speed and getting what  you want. Its everywhere in our culture. Back in the 70's McDonalds did a study on how fast their food was delivered and what the average consumer thought was a quick time. Back then, the "fast" time was about 5 minutes. Today, fast is considered by the "average" consumer to be under a minute. Its no wonder that sites that can be configured to your exact specifications giving you only the information you are interested in are hugely popular.

Watchr is an aggregator. You can "watch" any topic you want, from your favorite Television programs to your favorite Las Vegas realtor. Watchr scans the web for news and websites about whatever topic you are looking for and then groups then together for you.  Its free to sign up. Once you have registered, you can then make your own watch list of subjects you find interesting. Can't find it on watchr?  Then start your own watchr topic. They have a list of topics to associate new lists to that covers the basics. When searching, you can specify between People, Music, Movies, TV, Sports and Tech or just do a broad range search through all channels.

The site is still growing but has some cool features.  I think what sets it apart from similar aggregators are the different channels. Watchr is focused more on popular culture (at least at this point, do a Grey's Anatomy search). I've done my part by adding Active Rain to my watch list, under Jade456. Several of the member posts from here are being picked up by Watchr.  Its kind of haphazard, but all of the posts that are displayed are about Active Rain and have Active Rain somewhere in the title. I also added Localism to the list.

It will be interesting to see how big this site gets. -Charles