Most real estate agents are searching for ways to get their message out faster and more frequently. Naturally, Google has a way to help with that. Google AdWords is a pay-for-performance product that lets you determine your costs based on objectives. You pay only when a prospect clicks on your ad to visit your website, which also enables you to track visits. Since Google can target users by location, it allows you to reach home buyers and sellers in your areas. Whether the service is right for you depends on numerous factors.