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So, You Don't Have Any Clients? (How to Change That) – Part 8

Reason #8: You've tried a bunch of things, but nothing seems to work. Maybe you tried a postcard, but that didn't work as well as you had hoped. Or you put up a web site, but nobody's visiting, or if they are, they're not calling you. Or perhaps you ran an ad once, but nothing much came of it. Knock knock! Who's there? Reality calling! You're not handing out free $100 bills; you're marketing, so that means you've got to...

Solution #8: Give your plans time to work. If you're going to do something only once, you'd best be sure that that the offer is so compelling that people will break down your door to get it. What works best in the long run is repetition and consistency. If you think a tactic is good, then give it six months or so before you abandon it. Did you know that most people do not respond until they've seen a message at least ten times, and that most ads require 27 (yes, 27!) impressions before they are acted upon? You will be bored with your marketing long before your clients are, so when you make good plans, stick with them until they stop working, and don't dump them before they start!

Chris

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Posted by Chris Pollinger on 01/22/2008 10:08 PM

Comments (7)

marketing, marketing plan

7 Comments on So, You Don't Have Any Clients? (How to Change That) – Part 8

Chris, great tips and good advise. 27? Wow, I'll keep chipping away, thanks!

01/22/2008 10:19 PM

by Jim Albano (Prudential Damiano Realty)

Hey Chris:

Another great post. Thanks for the information. keep it coming.

Thanks for visiting my blog today.

01/22/2008 10:19 PM

by Alan Kirkpatrick Austin Texas Real Estate (Austin Texas Homes)

Chris, you are SO RIGHT ON with this. The absolute biggest mistake that my competitors make is giving up before they have the chance to reap any benefit. It took me 6 months to see any return on my efforts with expired listings, and I now get 2-3 new listings a month as a result. It's an expensive campaign, and I wasn't about to give up without recouping my investment. Thanks for a great post.

01/22/2008 10:22 PM

by Ryan Hukill - Edmond Realtor® (Hukill Group - Paradigm Realty)

I like it. I subscribed to your blog and look forward to future blog posts.

01/22/2008 10:23 PM

by Nate Secor (Prudential California Realty)

I couldn't agree more - it does take about 6 months to see if any particular strategy works. Looking forward to future posts.

01/24/2008 10:02 PM

by Jackie - Mortgage Virtual Assistant (Close-More-Loans.com)

Chris - Great post! I cannot agree more. This is one of the most difficult concepts for people in today's "immediate gratification" environment to embrace. I tell my clients "slow and steady" wins the race and your longterm benefits will keep on coming.

Thanks for the message!

01/26/2008 08:37 AM

by Earlene Myers, Your Client Connection (Professional Greetings)

Excellent point ... I didn't know it was 27 times WOW.

01/26/2008 01:03 PM

by Zen Ziejewski (Prudential California Realty)

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