15 Great Ideas For Creating Real Estate Videos

15 Great Ideas For Creating Real Estate Videos

If you're like me, you know the importance of utilizing video in your real estate business, but are either nervous to get started, or have created some videos that just aren't where you would like them to be. Well...I say, I just need to get over that and get out there and do them! I mean...remember the first listing presentation? Your first offer? Oh..my guess is that after doing it for a while you've learned what works..what to leave in..or take out or how to handle all those objections much better. I'm thinking video is like this as well.

With a bunch of agents brainstorming at a recent workshop about great ideas for using video (beside video home tours) ..this is what we came up with:

1. Ask your local Lowes, or any other store if you can shoot a quick video on energy saving tips, garden tips, etc. Here is a video that Bob Sokoler with RE/MAX in Louisville did for some inspiration.

2. Localism posts, neighborhood business opening, little league games, etc.

3. Timely alerts such as market statistics each week or anything new about your business that you want to share.

4. Hobbies and Passions. You are not just about real estate right? I know I like to garden, so perhaps I'll make a garden pot for the winter...and then another for spring and video it

5. Anything animal related. People just love their pets! Debb Janes knows this by taking Mac with her on her on her video treks.

6. Buying and Selling tips

7. Client success stories. If you get your clients permission (yes, there is an app for that), ask them to be on video right after closing when they are the most happy with you!

8. Special events

9. Unique home feature videos. Does your listing have a special feature that you don't normally see?

10. Humorous or self-deprecating videos. One agent was saying how he always wears a vest..so his office mates all spoke on video about the oddness of his vests or how about those bloopers?

11. Biograpy video..a little about you and why you became a real estate agent.

12. Video local parks and areas of interest in a city or neighborhood. Check out Richard Yates' great examples. You can add this same footage in with listings in the same neighborhood, but only need to shoot video of the home.

13. If you have video e-mail which I am now fortunate to have, you can send quick video's to your sphere and clients. I just made a quick video requesting my past clients go in and rate or refer me on Trulia and Zillow by adding the link right there in the e-mail. I'm thinking of other ways to use this...like perhaps creating one with me doing the "happy dance" for them when I get the call that their home has recorded. I can use the same video, just put a personal note in the mail message. My mind is just going with thinking of the many ways I can utilize this!

14. Preview homes for out of state clients using video. You've learned what kind of home they like, so when you see one that would be something you know they'd like..give them their own video tour.

15. Use screen shot video to walk people through your website or any other tutorial.

I know there are just so many more, so please feel free to add to this list! Now..I need to get busy working through this list to use video covering the Portland Metro neighborhoods!

**Disclaimer: I am a video novice and FAR from an expert. My videos are shaky, I bob & tilt my head when I talk and have a strong tendency to ramble on..so I am right there with you in wanting to learn and hone these skills!