One of the greatest challenges many REALTORS® face when they transition from ‘just' a sales person to REALTOR® entrepreneur is creating a viable marketing plan that works for their unique talents.

One-person micro companies, often called "Solopreneur's," usually understand their own business models, yet may not have the traditional marketing background to distill that knowledge into a cohesive marketing plan or communicate it effectively to others.

If you're in that position, this series will help you develop a very basic understanding of what it will take to create a marketing plan that works for your real estate business. 

Question #2. What does my ideal client really want when hiring me to buy, sell or invest in real estate?

No matter what you're selling, people buy for wants rather than needs, and those wants are not always immediately obvious.  Take me, for example: As a Coach, I help people develop systems and tools for marketing themselves with integrity and ease.  But guess what?  People don't care about the process or tools I offer, they care about the results of our work, which is why when people ask me what I do, I tell them that I help REALTORS® attract more clients.  My clients need help marketing because what they want are more clients. Very subtle distinction, yet it speaks to my target audience because it focuses on the results (what they get), rather than the process.

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