One of the greatest challenges many REALTORS® face when they transition from ‘just' a sales person to REALTOR® entrepreneur is creating a viable marketing plan that works for their unique talents.

 

One-person micro companies, often called "Solopreneur's," usually understand their own business models, yet may not have the traditional marketing background to distill that knowledge into a cohesive marketing plan or communicate it effectively to others.

 

If you're in that position, this series will help you develop a very basic understanding of what it will take to create a marketing plan that works for your real estate business. 

 

Question #4. Where can I find my ideal client to communicate my message?

 

Does your ideal client get information from real estate magazines, newspapers, web sites or friends? Is your ideal client thinking about hiring you at home, when they are out and about or through a third party connection?  Unless your ideal client is a treasure hunter, you'll have to find a means to communicate with him or her that is within his or her daily communication threads.  For example, if you were selling ultra-premium ice cream, it probably wouldn't be a good idea to advertise in a magazine for diabetics.

Chris

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Posted by Chris Pollinger on 01/22/2008 10:42 PM   Comments (0)   ,  

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Real Estate Trainer: Chris Pollinger (Mastery Coaching)
Chris Pollinger
San Clemente, CA
More about me…
Mastery Coaching

Office Phone: (949) 448-5624
Cell Phone: (949) 448-5624
Email Me

Leadership, Strategic and Business Coaching for Real Estate's Elite.

 


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