When you embark upon your Keyword research get into your prospects' minds. Avoid going after keywords in the beginning that are too highly competitive and ones that everyone else is using. You can go there after you have some closed contracts as a direct result of your blogging and organic traffic to your websites.
But remember that as I said in Longtail Keywords For Blogging-Fishing With The Right Bait on Your Active Rain Blog and Blogging For Business-Keyword Rich Content to Get Your Phone To Ring,that the highly competitive keywords do not generate 'ready to make a decision' customers. In order to get up Google and the other search engines very fast choose longtail keywords like in Update to Longtail Keywords.
But to make the biggest and fastest impact it is best to do your research on your keywords first. Find out what keywords are being searched for and how many times a month those keywords are searched. Then choose the ones that you want to be found for based on that research. I like to search Google, Yahoo and MSN.
There are many free keyword tools out there for you to use. Go ahead and search around until you find one that you like. I found that to do the type of research that I wanted to do that Overture and Google Keyword tools were too slow and general. There is also Wordtracker; they give you a free trial of their keyword tool. I believe that niches are the best place to capture the customers. I like to understand more of what I am doing when I do my keyword research.
I like the paid versions. I have one that I use for adword campaigns but I do not use adword campaigns for Real Estate. I do use adword campaigns for my Law of Attraction sites.
I like to use Niche Inspector for my keyword research. Now please keep in mind that this is a product that is being used by internet marketers in all niches and areas of marketing. If you click on the link it will take you to Myleena's sales page where she shows you all the ways people use her product. You can read it all or skip to the bottom and then order Niche Inspector. Her product costs $127. I use it all the time for my keyword research. If you are just starting out in blogging and doing this research on keywords I do NOT recommend you to spend the money on this program. It is a very user friendly program but you may not understand how to use it when you are first starting out on all of this internet marketing stuff. If you have some experience and want something easier to use then I would highly recommend you to get the Niche Inspector. I have a lot of fun with it. If you do use adwords it has a lot of applications to help you choose the best and lowest cost adwords. The best part of this software is that it shows you all of Google, Yahoo and MSN data on one screen, thus it becomes a great time saver for me. I don't have to go from program to program.
In Niche Inspector I can search Google, Yahoo and MSN all at the same time. I do not have to go back and forth from different screens and websites.
What I really like about Niche Inspector is that there is a brainstorm feature that has keywords come up that you may not have thought about. It will also give you what the going price for adwords are for your keywords. I don't use adwords in my real estate marketing but I like to know the value of the keywords as that helps me to know which words might be better to blog about or to add to my keywords on my website. If someone is paying high prices for these adwords then there are searches being done on those keywords.
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Great information. Thanks. Cas