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Now That's a Testimonial!

By
Real Estate Technology with AgencyLogic

Many years ago I attended a marketing conference and the presenter asked what seemed like a simple question:

 

"What differentiates you from your competition?"

 

But he added a rule which made answering it a little more difficult:

 

"Your answer can't include any reference to customer service"

 

Why? Because, as he so rightly pointed out, don't all companies say their customer service is good? More importantly what's the alternative? Shouldn't it be good no matter what? After all, no one starts a business and says "You know, I really don't care about what our customers say about us, as long as they give us money!"

 

We all strive to achieve higher than average customer service but of course we all make mistakes. And, unfortunately, people are always too keen to point out those mistakes. It's why I was so happy to receive the following letter in the mail. And importantly it came in a hand-written envelope with a hand written card. This is how to send a testimonial!

 

So "thank you!" to Toronto based Colby Bayne and Leila Brewster and of course "thank you!" to Julie who doesn't talk about providing great customer service, she just does it :)

 

AgencyLogic Single Property Website Testimonial

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Comments (3)

Kimberly Schaefer
Coldwell Banker Heritage - Dayton, OH
Wow, that is fantastic. Today it is rare that people take the time to acknowledge someone but to send a handwriting note that is not something you see often.
Oct 24, 2012 11:49 PM
Diane Daley
Caron's Gateway Real Estate - Northumberland, NH

Very nice, I love receiving these types of letters from customers and clients... Kudo's

Oct 24, 2012 11:51 PM
Atlanta's Home Inspector, David Lelak IHI Home Inspections
IHI Home Inspections 404-788-2581 - Canton, GA
Experience the IHI Difference

Julie sounds like a "keeper" ~   In all honesty thoug, we have found that hand written notes are wonderful relationship building tools.

Oct 25, 2012 12:14 AM