One of the greatest challenges many REALTORS® face when they transition from ‘just' a sales person to REALTOR® entrepreneur is creating a viable marketing plan that works for their unique talents.

One-person micro companies, often called "Solopreneur's," usually understand their own business models, yet may not have the traditional marketing background to distill that knowledge into a cohesive marketing plan or communicate it effectively to others.

If you're in that position, this series will help you develop a very basic understanding of what it will take to create a marketing plan that works for your real estate business. 

Question #6. If money were no object, what means would I use to get my ideal clients' attention?

Think BIG! Let the ideas just flow. The purpose of this question is not to frustrate you, but to surface possibilities that can be turned into opportunities. For example, if money were no object, maybe you'd like to advertise in a national magazine for people who fit your ideal customer profile.  But since money is an issue, advertising may not be an option.  But perhaps renting that magazine's subscriber list is within your means, if a direct mail campaign is the way you'd like to go.  Or perhaps a product review or article about you/your service or product would be of interest to that magazine.  If you don't censor yourself, you may find lots of related and relatively inexpensive opportunities that you wouldn't have allowed yourself to consider because of cost.

You can also click on one of the following links to have my daily blog with helpful life and business tidbits geared to real estate's elite delivered to your computer -

To subscribe via email

To subscribe via RSS reader