
Ok, maybe what I should have said is "nobody wants to read your newsletter if it's a boring collection of complicated statistics and boring real estate news updates."
Yes, I am aware that you are in the real estate profession and therefore want to impress upon your contacts (your newsletter recipients) that you are the real estate expert in your area and you know everything there is to know about the local and national markets. The problem with this approach is that it serves your ego more than it serves your audience. Think about this analogy: you want your insurance agent to know everything there is to know about available insurance policies, insurance laws, etc. However, if he were to send out a newsletter looking like it was written by actuaries and underwriters, would you really read all that boring insurance stuff? Probably not.
The same principle applies to real estate newsletters. You have to make them interesting and diverse enough to keep the attention of the readers who aren't currently buying or selling. Have several different sections, some directly relating to real estate, some about the local community, and a few non-real estate realated sections just for fun (hey, even the Washington Post has the comics!).
Remember, the point of sending a newsletter or enewsletter is not to convince people that you are some kind of dry statistics guy. Instead, treat it like any other emarketing campaign that you run: The point is to keep you in front of your clients so when they are ready to buy or sell, they think of you first!
Stay tuned for my "Top 5 Newsletter Sections to Interest Any Audience"!

Meghan Mullee
Real Estate Business & Marketing Consultant
The Next Level Agent
Meghan - My monthly newsletter is full of recommended restaurants in the area, real estate related cartoons, a Top 10 list that pertains to real estate, a featured property of the month, a personalized welcome from me each month, an article from a lender (a real one not a canned one) and then 3 articles on news such as Eco Tips, etc. I started over a year ago. After the first two months I questioned whether it was worth it - YES IT IS!!! Keep it personal - that's what works for me.