online listingsSelling benefits over features has been drilled into my head since I was a young whippersnapper. Anybody can own a house with a family room, but it's the space for three sofas to host family and friends . . . stuffing faces with pizza, spicy chili, chips . . . popping open a cold one . . . eyes glued to the TV on Super Bowl Sunday . . . screams, excitement, yes, a touchdown! . . . that is what sells a family room.

Your challenge is to transfer that benefit to the Internet. How many benefits can you think of that a large yard offers, for example? Is the yard the main selling feature of the home? If so, play it up. Be careful when using words such as "room for a pool," especially if you don't know if a pool could be installed in that yard. You might want to say possible room for a pool or, better yet, pool-sized yard.

Read more about Posting Listings on the Web.

© Elizabeth Weintraub

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Elizabeth Weintraub is an author, home buying columnist for About.com, a Land Park resident, and a Land Park real estate agent who specializes in older, classic homes in Land Park, Curtis Park, Midtown and East Sacramento. Weintraub is also a Sacramento Short Sale agent who lists and successfully sells short sales throughout the four-county Sacramento area. Call Elizabeth Weintraub at 916.233.6759. Put 35 years of real estate experience to work for you. Broker-Associate at Lyon Real Estate. DRE License # 00697006.

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Lyon Real Estate is not associated with the government, and our service is not approved by the government or your lender. Even if you accept this offer and use our service, your lender may not agree to change your loan. Photo: Unless otherwise noted in this blog, the photo is copyrighted by Big Stock Photo and used with permission.The views expressed herein are Weintraub's personal views and do not reflect the views of Lyon Real Estate. Disclaimer: If this post contains a listing, information is deemed reliable as of the date it was written. After that date, the listing may be sold, listed by another brokerage, canceled, pending or taken temporarily off the market, and the price could change without notice. It could blow up, explode or vanish. To find out the present status of any listing, please go to elizabethweintraub.com.

 

 

6 Comments on Marketing Homes on the Web: Benefits Over Features

JAN
23
2008
129,532 Points 3 Featured Posts Outside Blog
Good point......we all put features and rarely put the benefits of each part of the home. Thanks for the reminder!
8:53am • #1
Thanks for the reminder, Elizabeth. I was just putting together a listing write-up so your post came at a perfect time!
9:02am • #2
1,528,078 Points 164 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master
Thanks for the reminder.  I usually talk about the benefits of the location but sometimes forget about the great beneftis about the house.
9:07am • #3
Some are talented with the ability to have the reader hear the kids playing, smell the bread baking and taste the Sunday dinner just by what they write.  The benefits enhance the features.  Thanks for the post. 
9:08am • #4
104,625 Points
Great point Elizabeth! Thanks for the reminder.
9:11am • #5
JAN
24
2008
243,011 Points 29 Featured Posts Localism Sponsor Outside Blog
Good point.  Sometimes consumers hear the same buzzwords over and over again. After a while they need to know what a gourmet kitchen is, not just that it has one. 
12:16am • #6

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Elizabeth Weintraub, Sacramento Short Sale Agent, Land Park, East Sac, Lyon RE

Sacramento, CA

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Broker-Associate at Lyon Real Estate, midtown Sacramento. Selling since 1974. Home Buying Guide at About.com. Sacramento short sale agent.
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Author Bio: Elizabeth Weintraub is a Sacramento real estate broker, author, home buying guide for About.com, a Land Park resident, and a Land Park agent who specializes in older, classic homes in Land Park, Curtis Park, Midtown and East Sacramento. Weintraub is also a Sacramento Short Sale agent who lists and successfully closes short sales throughout Sacramento four-county area. Call Elizabeth Weintraub at 916.233.6759. Put 35 years of real estate experience to work for you.

 


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