Do Your Leads Have Baby Fat?

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 So while I'm at the gym trying to work off the day's stress (and the last 18 pounds to my goal), I'm looking around my gym, watching how everyone is working super hard to achieve their goal—whether they're trying to lose their baby weight, prep for the next marathon, or are just trying to maintain a healthy lifestyle—and I can't help but wonder, "Are my agents doing the same thing?" Not working out, I mean, although I'm sure a lot of them are doing that too. I mean in the sense of cultivating and following up on their leads, farming within their HouseHunt territories, and maintaining a presence in their potential clients' minds.

Unfortunately, a lot of times this isn't the case and that makes me sad. Why? Because that's new and future business just going down the drain and who do these agents have to blame? Let me tell you, it's usually not themselves that they point the fingers at first—it's the lead generating company that gets yelled at, whether it's HouseHunt or another one of our competitors. This isn't acceptable and let me explain why before everyone starts getting out the pitchforks and lighting up their torches.

You all know that I've been on a journey to get myself back to my ideal post-baby weight. It's significantly harder to do so when you have a full-time job, a 16-month-old baby boy at home, and you're trying to work out like crazy in between. But the way I see it, I'm in it for the long run and to do that I have to work smarter, not harder. Dieting and exercise are the two major components in weight loss, but most importantly, you need the right mental attitude to achieve the results you want. Trust me on this. Like following up on leads, you have to invest a lot of time from start to finish before you see any results, but it's totally worth it. If you're not willing to do the work, then don't invest in our system or any other ones out there. You get out what you put in.

So let's talk about it. Ask yourselves:

1. Are you cultivating your leads?

2. What are you doing to convert them?

3. Is your follow up system any good? How can you make it better?

4. Have you followed up on that lead until you reached a valid answer?

There are no short cuts to good results! Remember, mental fortitude has a lot to do with success. It takes discipline to cultivate and follow up on leads, much like working out.

I admit, I'll have days where I'll slip and end up not doing the last 20% of my workout, but you know what? I know that the last 20% is the most pivotal part of my workout. There's no point in doing only 12 reps when I know I can push it to the maximum 15 and be that much closer to the results I'm looking to achieve. It's those extra 3 reps that get you results! People think just by getting a trainer they will get results but if you do not follow the diet and get in the cardio on your own time, you will not lose the weight.

Same thing with leads—maintain and follow up on your leads 100% and you're guaranteed to get the results you desire: a loyal clientele, a larger sphere of influence, consistent results, and the satisfaction knowing that you've successfully helped one more client reach their real estate goals.

You can invest in internet technology, but if you are not doing your part to work EVERY potential client to their fullest potential, your money is not going to work for you. You have to help maximize the results. Lead generation is not a magic bullet; it's a tool to put you in front of today's customers where they're actually looking—the Internet. You still have to be the real estate agent and service their needs as well as embrace their timeframes even when they need you way down the line.

I'm 18 pounds away from getting back to my post-baby weight, but am I going to stop there? No way! I'm going to keep maintaining my fitness level and improve upon it for my health and my future. After all, I have a 16-month-old to keep up with.

So now I'm going to ask you: Once you've followed up on that lead and closed that sale, are you going to stop there and plateau, or are you going to work even harder and run that extra mile? The choice is yours.

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