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Common traits the best sales people always have in common.

By
Industry Observer with Right Choice Realty

What traits are most common amongst the best sales people?

 

Researchers for the Behavioral Sciences Research Press studied sales production for more than 25 years.  Their work revealed that most successful salespeople share two characteristics.

 

(1.) They contact more prospective buyers than less successful salespeople do.

(2.) They ask for the order more often than less successful salespeople do.

 

 

Sounds simple enough, right?   Surprising Research Findings:

46% of salespeople ask for the order only once before giving up

24% ask twice before they shy away

14% give it a third try

12% are brave enough to ask a fourth time before they quit

So what is the secret to achieving MORE sales?  The same study revealed that 60 percent of all sales are made after the sales person asks for the order five times or more.

How to Ask?

Begin with a trial close.  After you explain facts and benefits of your product or service, you can ask:

“How does that sound to you?” (This is the 1st time asking for the sale.)

The second time you ask can be another trial close, such as

“Am I going in the right direction?”

More Ways to Ask

“Do you want make a strong offer or a more probative one?”

“Would you prefer I construct an offer based on cash or will you be financing?”

“I think you’ll love this neighborhood’s location.  Shall we talk terms of your offer?”

Marketing studies have found that except for customers calling specifically to place the order – only 3% of prospects actually make an offer to buy. The remaining 97% wait for you to ask them to buy!

 

 

Jack Solloway, Partner

Right Choice Realty, LLC

Jack Solloway

Posted by

Jack Solloway, President & Founder

Right Choice Realty, LLC

(239) 333-BEST

www.333-BEST.com

Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Some people forget the part about finesse or BEING themselves when invoking this strategy and take on the characteristics of a pest

Oct 30, 2012 11:49 PM
Liz Hill
YOUR CHOICE REALTY CORP BROKERAGE - Barrie, ON

I have to agree with Richie, I had a pesky salesman on the phone yesterday and I am put off him and his company!

Oct 31, 2012 12:09 AM
Karen Anne Stone
New Home Hunters of Fort Worth and Tarrant County - Fort Worth, TX
Fort Worth Real Estate

Jack, in some ways I disagree with your first point.  I think, at least in my case, the sellers I contact are part of my manageable-sized "sphere of influence"... a term which I dislike.  I prefer to call those folks my "Sphere of Relationships."

I would rather not play the "numbers game."  Much too impersonal.

Oct 31, 2012 12:34 AM
Nan Jester
Exit Real Estate Gallery Jacksonville Beach, FL - Jacksonville Beach, FL
Realtor, Exit Real Estate Gallery

A little sales training is always welcomed and is frequently needed. Afraid most people don't have enough. Thanks

Oct 31, 2012 12:45 AM
Ann Nguyen
eXp Realty of California, Inc. - Truckee, CA
Lake Tahoe Truckee Homes For Sale
I agree that there are ways to ask and not being pushy. Thank you for this reminder!
Oct 31, 2012 12:53 AM
Bob Miller
Keller Williams Cornerstone Realty - Ocala, FL
The Ocala Dream Team

Hi Jack, we agree and it is a great post - but we would change the word buyer to seller.

Oct 31, 2012 01:52 AM
Kimo Jarrett
Cyber Properties - Huntington Beach, CA
Pro Lifestyle Solutions

Attitude is the single most important trait to achieve anything, especially if you're self employed and most of us are, aren't we?

Oct 31, 2012 02:11 AM
Sylvia Jonathan
Coldwell Banker Platinum Properties - Irvine, CA
Broker Associate, SFR

Great post and a reminder to me to be more aggressive.

Oct 31, 2012 02:42 AM
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

It pays to be persistant, but you also have to know when to back off b/c you are wasting your time.  So  many pp, esp buyers, jump the gun and want to look at houses before they are truly ready to buy.  Thanks for the post.

Oct 31, 2012 03:10 AM
Jon Karlen
Finish Line Realty - Louisville Ky Real Estate - Metropolitan Service Area - Louisville, KY
Louisville Kentucky real estate - Metro Area

Excellent points.  To get better, you have to work at it.  It takes a lot of effort to "get lucky".  :)

Oct 31, 2012 04:59 AM
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

Statistics speak volumes!  I was not familiar with this one. I am more comfortable empowering buyers with knowledge to make a decision that they are comfortable making when they are ready to purchase.

Oct 31, 2012 08:19 AM
Tyler Soulliere
Windsor Realtor - Windsor, ON

I am a man of numbers and wow this hit home for me, thanks so much!

Oct 31, 2012 10:12 AM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

Jack, thanks for the reminder of this essential set of facts;

(1.) They contact more prospective buyers than less successful salespeople do.

(2.) They ask for the order more often than less successful salespeople do.

Oct 31, 2012 11:50 AM
Anonymous
Ron Buck
Thanks for the reminder. After the consultation, trial closes are what sets the pros apart and smooths the way to a signature.
Oct 31, 2012 12:12 PM
#38
Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL

Jack, these stats also bear out with internet leads - they require four contacts before they will really decide to do business with you. I think great sales people just naturally keep presenting options to a buyer and eventually whenthey find the right property, they buy.

Sharon

Oct 31, 2012 01:35 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Your numbers correlate with the statistics related to results from prospecting and direct marketing. Unfortunately, many real estate agents who think they're prospecting send only one letter and never follow up again.

As for asking - that's also true in fundraising. You can write the most heart-tugging letter of all time, showing why your organization needs funds. But if you don't ask for the donation, people won't send the money. My efforts on behalf of an animal rescue organization were completely wasted one time when a member of the committee convinced the others that it simply wasn't polite to come right out and ask. (No, I don't work for committees any more.)

Oct 31, 2012 03:18 PM
Rob Renk
Center Street Lending - McKinney, TX
AE | Fast Fix/Flip Loans for Residential Investors

ABC, always be closing. Many buyers would just continue to look and not committ.  great post.

Nov 05, 2012 07:33 PM
Anonymous
Anonymous

Great suggestions on how to persist in asking for the sale, without sounding overbearing.

Nov 08, 2012 03:08 AM
#42
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

In this market I have them calling me.  I am about 60 days behind on my call list as I am so busy with very active clients.

Nov 08, 2012 05:25 AM
Wayne B. Pruner
Oregon First - Tigard, OR
Tigard Oregon Homes for Sale, Realtor, GRI

I can sum this post up as the importance of persistence to success..

Dec 01, 2012 02:03 PM