I'm involved on the side in a startup consulting company that deals in practical lessons for leaders and managers of character.  Basically, we're developing realistic examples to illustrate how to be good managers and leaders with integrity, for small and large businesses and corporate environments. Using that lead-in as a reference, it's interesting to see how some Realtors promote themselves and to whom. I must admit, that some seem to cross the line between good old fashion self-promotion and exaggeration.

But does anyone care?  I'm reminded of an anecdote from back during the Kennedy campaign for president. Kennedy was trying to decide who his vice-presidential running mate would be and Lyndon Johnson's name came up.  An aid told Kennedy that Johnson had been very critical of Kennedy during the primaries, insulting even (Johnson was an opponent).  Kennedy said something that captures the essence of Democratic political reality.  He said to the effect that "I don't care what any man says or does to get elected."  

So the question is, does it matter how a Realtor presents him or herself to the public as long as it generates leads and customers? Do the means justify the end?  I think it matters a lot and that the means are just as important as the end results, but that's just me.  I realize that companies and corporations advertise their products all the time with claims that may seem questionable, or that we sometimes suspect are entirely bogus - like those weight-loss pills that don't require dieting or exercise. And, I also realize that as Realtors we need to attract customers in any (legal) way we can, particularly in these down times. I've always thought, though, the best way was through referrals and past-client recommendations.  But other Realtors seem to resort to the "I'm better than anyone else" approach.  That method seems arrogant to me, and tends to reinforce the "use-car dealer mentality" we're trying to avoid.  

Perhaps, it's a non-issue, really. But I've notice that approach, even on Active Rain. It does present an issue to ponder.