HP has a great commercial about a small fishing company.  In the commercial, there is a background chant of "It ain't what you do, it's the way that you do it.  It ain't what you do, it's the way that you do it.  It ain't what you do, it's the way that you do it, that's what gets results."  What a great line.  I love the premise of the ad.

What separates the performers from the non-performers?  "The way that you do it," that's what separates them.  I was talking to a friend today and that concept came up.  I approach real estate a little different from my colleagues. 

I'm a results driven broker.  That's the kind of people I want around me.  Too much of modern sales are centered around manipulating the client pool.  I'm not interested in trying to manipulate buyers and sellers into using me Soldbecause of the initials behind my name, the company I work for, way I dress or the car I drive, etc.  Since I'm results driven, I bring a different approach to the real estate business, and I rarely fail to produce results. 

This past weekend, I met a wonderful young couple looking for a second home in the mountains.  I drive a Volvo S80, but if I'm in the mountains. I'm not taking it.  I also have an Expedition, but it needs to go to the shop for a repair, so that meant my personal pickup truck was called into service.  No problem.  You're most likely to find me in it anyway.

The couple seemed surprised to see me roll up in a pickup, but when we went to the second property I encouraged them to jump in and ride with me.  Once we arrived, they were so thankful that I didn't have them drag their luxury car up the mountain.  It would have taken quite a beating on the way. 

I was in a pickup truck, dressed in jeans and I was in my market - the mountains.  If you're going to be walking around the mountains, you better be ready to traverse it and you had better be dressed for it or you're going to get hurt or damage your clothes.  What's the point?  It's not what you do, it's the way that you do it, that's what gets results.  HP nailed it.  If you're going to be a results driven agent, you've got to be in tune with every environment you're in and ready to adjust to the needs of your clients.   Clients get it when they see results.

 

 

1. Buying your first home in Winchester VA

2. What to look for when buying a foreclosure in Winchester VA

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4. Winchester, VA - The best bedroom community for the Washington, D.C. area

5. Passion is contagious - Infect somebody!

6. Winchester, Virginia is a great place to buy a house at great discount!

7. This simple electrical test could save your life.

8. Turn setbacks into springboards

9. Reduce your mortgage by pre-paying principle and eliminating interest

10. What can I do to sell my home more quickly?

********************************************************************************

Mike Cooper, Real Estate Broker, Winchester, VAGive me a call for all your real estate needs, and let's make something amazing happen. 

Mike Cooper @ Cornerstone Business Group, Inc., 888-722-6029


Real Estate Sales and Property Management         

 

(Disclaimer:  All grammatical mistakes, punctuation breakdowns and misspellings are purely for your amusement and entertainment.   Feel free to cackle.)                                                                                                

 
Posted by Mike Cooper on 10/31/2012 07:23 PM   Comments (11)   Realtor Life in the ActiveRain Channel   results  
Originally posted at: Mike Cooper - Winchester Real Estate Sales - 888-722-6029: It ain't what you do, it's the way that you do it.
Short URL: http://actvra.in/KPF
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11 Comments on It ain't what you do, it's the way that you do it.

OCT
31
584,513 Points 46 Featured Posts Outside Blog Called Shot Master

Totally agree Mike.  Each day brings a different client, different attitude attire and ride. 
9:05pm • #1
1,209,755 Points 118 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Mike - there is no one rule here. There are properties that you need to be dressed up and be in Porsche or Ferrari, and there are properties, where yo rather be in a pick-iup truck and jeans are just right
11:07pm • #2
1,220,973 Points 79 Featured Posts Localism Sponsor Attended Rain Camp Called Shot Master

Hi Mike,

I agree also! Each day is different and you have to be tuned for different environments! Suggested!
11:47pm • #3
NOV
01
774,050 Points 95 Featured Posts Outside Blog Called Shot Master

Agree 100% Mike, sounds like you were going the right things today.
12:05am • #4
666,551 Points 8 Featured Posts Outside Blog Hit Router Called Shot Master

Morning Mike apparently I have not noticed the commercial HP has now.  I do like the concept
3:34am • #5
645,559 Points 67 Featured Posts Outside Blog Attended Rain Camp

Hi Mike.  You have to be comfortable in your jeans to pull it off.
3:58am • #6
551,293 Points 146 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

It was interesting with this client, John.  They are a high-end client, but the underestimated being in the mountains.  I think our little ride in the truck was a learning experience.  Now they want one.  8-)

Very true, Jon.  Good to see you.

I run into these scenarios more with out of town buyers, but even some of the locals have never traversed the mountains around here.

Thanks, Tom.  Have a great Thursday.

It has a nice ditty, James.

I am, Conrad.  After nearly 30 years in a suit, it's a welcomed change.  8-)

 
4:42am • #7
981,737 Points 79 Featured Posts Called Shot Master

How you do it makes the difference.  Years ago I held a training class for a group of maintenance men.  Normally I wore a jacket every day for work.  That day I wore jeans and a sweatshirt.  They were comfortable, not intimidated and the class went well.
6:31am • #8
103,000 Points 2 Featured Posts Outside Blog

This is such an excellent post-- thank you for the reminder.
8:07am • #9
551,293 Points 146 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Good job, Roger.  It's all about knowing your audience.

Thanks, Rhonda.  I'm working with an Atlanta couple right now.  8=)
8:10am • #10
NOV
02
1,907,294 Points 383 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Mike, not only is it important for you to be dressed for the mountains, but I'd coach my buyers to don jeans and mountain footware! 
3:06pm • #11


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