For mid-Peninsula realtors, the word "green" can be a confusing thing. What does "green" mean in the context of our local real estate? Is it good or bad or both?
Sadly, because there is so much confusion and misrepresentation on the topic, "green" in real estate has come to be a suspicious word. People have been accused of "greenwashing" when promoting features of a home that may or may not be of benefit.
To that end, I'd like to propose that the term "environmental intelligence" be brought into the discussion. Environmentally intelligent conversations are about energy savings, energy production, limiting/eliminating toxic substances and using sustainable materials. Simple, and as broad, as that.
This conversation is only getting started. Good time to pick up a class or two and get environmentally intelligent.
Comments(1)