This is the last part of the series I have been sharing on the steps I take BEFORE I actually meet with the clients on a pre-listing appointment. These are the quotes I also send out with Listing Questionnaire, and the Marketing Reports. Each is on a separate page and take up the whole page with colors, which I can't do here because I haven't taken the time to learn html. I add these into what I email people because I want sellers to get a few little sayings in their heads.

                                                                                    Pricing YOUR House

                                           The seller sets the price of the home, but ultimately

                                                      The buyer determines the value.

                                            My job is to supply you with the facts about what has

                                                sold recently and what is now for sale to help you

                                                                make a decision.

Next separate page...............

The Common Pricing Objections

... Frequently heard comments from sellers, that don't have any relationship to the value of the house.

•·       "Another agent said it was worth more."

•·       "Our house is nicer than those houses."

•·       "People always offer less than asking price."

•·       "We can always come down on our price>"

•·       "We have to get that much out of our home."

•·       "My neighbor was able to get his price."

•·       "Let's try it at our price for a month or so."

•·       "The buyers can always make an offer."

•·       " We paid more that that for our home."

Next Page: (This is a good one.........)

                                                                                 Beware Of Devious Agents

" Beware that some devious agents will at first suggest a very handsome price. Then, after they have the listing and the house hasn't sold they'll come back a with a pitch to lower the price."

Consumer Reports, July 1990

Unconditional Listing Guarantee

If for any reason our TEAM does not provide 100% satisfactory service, just let us know and we will promise to remedy the situation within 24 hours. If you are still not satisfied, we will release you unconditionally from the listing agreement without further obligation.

We're so sure that you will not only be just satisfied, but actually be delighted!

I do this one in Publisher and sign it in front of them when I take the listing.

Ok so here are four pages, I EMAIL to them, prior to the first meeting. Make these four pages look pretty and put each one on a separate piece of paper.

Finally...I email them all the sites that my Point2Agent Site will syndicate too.

   This is what I do, before I meet with the clients, in ONE email they get the Pre-Listing Questionnaire to determine their ability to sell and motivation for selling. Second, in the same email they get the Marketing Plan for their house. Finally they get the 4 pages of quotes and the Syndication sites. When I arrive, I am able to focus on them and not me. A few of you have emailed me or commented to ask if I do this for all my appointments even if I am not competing for the listing and the answer is YES. They need to know what I do to get their home sold and I need to know what their financial situation is. Now here is my last note to you.

THE END