Special offer

Anyone can list a property...

By
Managing Real Estate Broker with Simply Summit Realty

but not everyone can sell.  I've been thinking about this for a while as I put together my "game plan" for 2013.  It takes so much more than simply listing a property in the local MLS, planting a yard sign out front and submitting the property to various other websites.  Heck...anyone can do that!  The effort comes in finding a creative way in which to attract prospective buyers to view your listing.  My efforts lately have been on internet advertising and playing the numbers game.  Countless hours are spent creating Craigslist Ads, blogging and working at developing "Relevant Content" within my website.  If you are like me, you thrive on the immediate satisfaction that your efforts are paying off. Unfortunately, that is generally not how it happens.  More often than not, when I least expect it, another Agent calls me out of the blue to let me know that they are submitting an offer (maybe all the stars are in alignment, or something else like KARMA is playing out- remember that the next time you can do something nice for someone).  Whatever it is,  I'll take it! 

Let's face it, until we have achieved Critical Mass, we will all experience the roller coaster ride called SALES.  If you don't like the feeling of the highs and lows, this career clearly is not the right choice for you.  Perhaps a "re-read" of What Color is Your Parachute" is in order.  For others of us,  we thrive on the DEAL.  Bringing buyers and sellers together for mutual benefit.  Even the tenous negotiations over whether that wood carving of a bear will stay with the property, or not, can be exhilerating. 

The trick is finding the balance between the highs and lows.  That calm area where you know you have chosen the career for you.  Keep your eye on the big picture and don't let the deals that fall apart keep you from striving for success.  Remember...anyone can list a property.. but YOU are the one who will get it sold.

 

Posted by

Jenny Gloudemans

Owner/Broker, MBA,CNE

Simply Summit Realty

Comments (6)

Hella Mitschke Rothwell
(831) 626-4000 - Honolulu, HI
Hawaii & California Real Estate Broker

Jenny: Everything you say is true. I just want to add that what is much more tricky, is GETTING listings. That is as much an art as SELLING it.

Nov 10, 2012 01:31 PM
Catherine Ulrey
Keller Williams Capital City - Salem, OR
Equestrian and Acreage Property Specialist

Could not agree more. Lately, I have been finding a lot of satisfaction in listing and SELLING expireds. It feels good when the first,or even 2nd agent couldn't get the house sold.  But I could!

Nov 10, 2012 01:34 PM
Christine McDaniel
Christine McDaniel Realty, LLC - Avon, IN
Broker Associate

It's all in the price.  Don't take a listing if they won't price it right.  That will be my focus for 2013. 

Nov 10, 2012 01:38 PM
MichelleCherie Carr Crowe .Just Call. 408-252-8900
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

Another thing to do is check your own pattern of homes you are selling-are they all 2-storey or Victorian, or under $500K? Finding a pattern to create a "niche" is a big help.

Nov 10, 2012 01:44 PM
Shanna Day Team Leader AZ & UT - Call 480-415-7616
Keller Williams Realty EV (AZ) & Keller Williams SLC (UT) - Mesa, AZ
Top 0.33 of 1% of 79,000 AZ Realtors

Jenny - I agree with you.    I also find that for every door that is closed, 2 more seem to open up.    I appreciate your efforts of not just being that agent that Dianna Kokoska describes as the agent who only does the 3 P's, Puts up a sign, Puts it in the MLS and Prays that someone else sells it!  It's so much more than that!  

Nov 11, 2012 02:17 PM
Wallace S. Gibson, CPM
Gibson Management Group, Ltd. - Charlottesville, VA
LandlordWhisperer

Rut Ro! #24 and #15 get into it and WRECK and then the crews start a fight on pit road...4X Jeff Champ Gordon UNDER GUARD in his hauler then BIG WRECK on last lap coming to the Green....couple of million$ in car$ are now twisted sheet metal....Bud #29 in Victory Lane and BK is points leader - Rubbing is Raing Boys! NASCARWhisperer

Nov 11, 2012 07:31 PM