Communication can be either our greatest allies or our largest enemy when it comes to real estate. An agent or even a client that does not effectively communicate their needs or wants will find that they have great difficulty when facing challenges with transactions.
Everyone knows what commuication is, but why do people have a hard time relaying the information to others. Well it is very easy.....fear. People fear rejection, conflict, loss of listing, etc. Disapproval or disagreements can be communicated in a very positive manner, in which everyone still feels safe to approach the other person. In real estate, communication is essentially important. It is important because if your client does not hear from you, they will jump ship and go elsewhere.
I read on another blog on AR about realtors being as loyal to consumers as they are to them. Without effective communication, one side or the other will lose interest in the other. It is therefore, essential to make sure that the customer feels appreciated and known that you have their best interest in mind. This has to be geniune. If you do not have that approach and are looking for the biggest commission check, then you should really find another career, because you won't last too long in real estate.
As a realtor I find that without effective communication, deals will die and you will be left without any clients to do business with. When communication the following things are important to use to be effective. Without being effective, communication is just noise.
1. Be direct. Even if it is bad news, be honest and don't beat around the bush. Although it should be done tactfully.
2. Be honest. This is one where realtors get a bad rap. Honest communication=effective communication.
3. Be clear. Miscommunication happens when people expect one thing and get another, by being clear, people will know what they are getting ahead of time.
4. Be appropriate. Use lingo and pacing that is appropriate for the person you are dealing with.
Good luck. I hope this helps a little bit.
Great post, another thing I've heard and noticed first hand is some agents fear in answering their phone or emails from clients.