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Communication can be either our greatest allies or our largest enemy when it comes to real estate. An agent or even a client that does not effectively communicate their needs or wants will find that they have great difficulty when facing challenges with transactions.

Everyone knows what commuication is, but why do people have a hard time relaying the information to others. Well it is very easy.....fear.  People fear rejection, conflict, loss of listing, etc. Disapproval or disagreements can be communicated in a very positive manner, in which everyone still feels safe to approach the other person. In real estate, communication is essentially important. It is important because if your client does not hear from you, they will jump ship and go elsewhere.

I read on another blog on AR about realtors being as loyal to consumers as they are to them. Without effective communication, one side or the other will lose interest in the other. It is therefore, essential to make sure that the customer feels appreciated and known that you have their best interest in mind.  This has to be geniune.  If you do not have that approach and are looking for the biggest commission check, then you should really find another career, because you won't last too long in real estate. 

As a realtor I find that without effective communication, deals will die and you will be left without any clients to do business with. When communication the following things are important to use to be effective.  Without being effective, communication is just noise.

1.  Be direct.  Even if it is bad news, be honest and don't beat around the bush.  Although it should be done tactfully.

2.  Be honest.  This is one where realtors get a bad rap.  Honest communication=effective communication.

3.  Be clear.  Miscommunication happens when people expect one thing and get another, by being clear, people will know what they are getting ahead of time.

4. Be appropriate.  Use lingo and pacing that is appropriate for the person you are dealing with.

Good luck.  I hope this helps a little bit.

 

14 Comments on The art of communication

Great post, another thing I've heard and noticed first hand is some agents fear in answering their phone or emails from clients.

01/24/2008 04:24 PM by Jeff Thompson (Thompsons Home Inspections)


I totally agree with you. Fear is a stumbling block for many Realtors. I have lost some listings due to the fact they did not like what I to say about the value of their home. However I have never regretted being honest. Good post.

01/24/2008 04:26 PM by Maria Couto,ABR,CRS-Berkeley Heights & Long Hill Real Estate Homes for Sale (RE/MAX Classic Group-Berkeley Heights Realtor For Sale/Sold)


I agree with you Jeff.  Many realtors dread that phone call coming in, especially if there is a history of problems.

01/24/2008 04:36 PM by Matthew Zgonc, REALTOR® for Modesto, CA (ERA Village One Real Estate)


I would rather be honest and lose a client, than be dishonest and end up with an unhappy client.

01/24/2008 04:37 PM by Matthew Zgonc, REALTOR® for Modesto, CA (ERA Village One Real Estate)


Matthew,

I have a hard time being a good communicator. I do not have a hard time being honest and truthful but have a hard time making sure to give good feedback to my listing clients. I also hate to give any negative feedback to my listing clients. I have a lot to work on here. thanks for the post and information.

01/24/2008 04:39 PM by Mike Frazier, Dyersburg Tn Real Estate (Carousel Realty of Dyer County)


I think everyone has some issue with communication.  Mine happens to be clarity at times.  Sometimes it helps to give negative feedback to clients.

01/25/2008 09:25 AM by Matthew Zgonc, REALTOR® for Modesto, CA (ERA Village One Real Estate)


Everyone mentions being honest and up front with people.  However, is there such thing as being too honest with your information.  Do you only answer questions that are asked???

01/25/2008 09:30 AM by Latonia Parks (Keller Williams Realty)


Good point Latonia. Being tactful is very important. I try to make sure that all their questions are answered through what is brought out in the staging appointment and listing appointment. Being too honest,  I would say no, unless it is brutal honesty, which can destroy a person.

01/25/2008 09:46 AM by Matthew Zgonc, REALTOR® for Modesto, CA (ERA Village One Real Estate)


I guess my question should be....can you find yourself giving up too much info and how should you guard against that???

01/25/2008 09:50 AM by Latonia Parks (Keller Williams Realty)


I think you can.  I think that you give the amount of information needed.

01/25/2008 03:12 PM by Matthew Zgonc, REALTOR® for Modesto, CA (ERA Village One Real Estate)


Agents need to consistently communicate with their clients, even if there is nothing to report.  Thanks for the post.

01/25/2008 03:18 PM by Joey Remondino Broker, GRI, E-Pro (StoneHouse Realty Inc)


Matthew - I wonder if sometimes in our zeal to please the client we forget the importance of communicating realistic expectations and then reminding ourselves and our clients of them.  And, having an extensive background in sales and marketing, I cannot begin to tell you how right on you are about pacing.  Some deals are just plain made or not in the whole rapport building and maintenance process.

Great post.

Jackie

01/30/2008 01:58 PM by Jackie Peraza, Home Stager - Framingham, Massachusetts (Perceptions AdverStaging(TM), LLC)


I think that it is important to give realistic expectations.  You don't want to tell them what they want to hear, but it can be done positively.  Thank you for your kindness.

 

01/30/2008 03:54 PM by Matthew Zgonc, REALTOR® for Modesto, CA (ERA Village One Real Estate)


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