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Ignore These Keywords

By
Real Estate Broker/Owner with Vic Steele, Broker CA DRE 01349863 CA BRE 01349863

Valet Real Estate Services There is a new trend popping up; Ignore these keywords.

I was surfing the Internet looking for a good deal on a particular item.  As I went through the process, I realized how much I was behaving like a potential homebuyer and I wanted to caution you against using strategies like the following incorrectly.  I recommend you avoid this strategy because it can alienate you from potential cliens.

I was surprised to see some of the unusual results I got when I ran the search.  I'm always interested in learning more; so I clicked on the links to see why they were Page 1 returns for me.

It was because each of the ad authors had put a paragraph following their ad that said Ignore These Keywords.  I was offended.  Besides, did they really think I was going to buy what they were selling when it had little or no relation to my search criteria????  Do they really think that I will believe that is HTML code to genuinely ignore these keywords?

Don't misunderstand me, if you have listed a 2 bedroom with a loft or a 2 bedroom with a den, it is probably advisable to put 3 bedrooms and three bedrooms in a keyword section.  If you have a stand alone condo, it's not a bad idea to put SFR and Single Family Residence in the keywords.  That way, someone looking for a 3 bedroom SFR will absolutely consider the 2 bedroom and a loft detached condo you have for sale.

This can be a smart marketing move or an easily-abused method that can bring criticism on you.  That's one of the things to remember about blogging, marketing and even posting to Facebook; What message am I sending to the person that does not know me?

Are you going to make an amateurish move and list all sorts of nonsense after an Ignore These Keywords phrase or are you going to professionally market your listings?

Posted by

Valet Real Estate Services

 

A referral is sending someone you care about to someone you trust!

Vic Steele, Broker, CA DRE License No. 01349863
1250 N. Lakeview Avenue, Suite M, Anaheim, CA 92807

Vic@SteeleGroup.net

 

Melissa Zavala
Broadpoint Properties - Escondido, CA
Broker, Escondido Real Estate, San Diego County
I have not seen this, so I am having a hard time imagining what you are writing about. I will have to look it up.
Nov 16, 2012 11:40 AM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

This is not a good vibe. Honesty and good promotion will win out over any of this I truly feel. :)

Nov 16, 2012 11:57 AM
Laura Filip
Laura Filip Broker , Opening doors for All Seasons of Life - Whitesboro, TX
What can we do for you today?

Thank you for your thoughts on this topic very informative. Have a blessed day

Nov 16, 2012 11:33 PM
Vic Steele
Vic Steele, Broker CA DRE 01349863 - Anaheim Hills, CA
Broker/Consultant

The fastest way to see it in person is to go to Craigslist and search for something Melissa; you'll see exactly what I mean.

I agree Laura and Carole, that is why I wrote the blog post.  Together we are better!

Thanks for dropping by Laura, you are always welcome.

Nov 17, 2012 03:42 AM
Charles Buell
Charles Buell Inspections Inc. - Seattle, WA
Seattle Home Inspector

Vic if you give someone a "system" they will figure out a way to game it.

Nov 17, 2012 04:04 AM
Vic Steele
Vic Steele, Broker CA DRE 01349863 - Anaheim Hills, CA
Broker/Consultant

I agree Charles.  I wanted to call attention to the gaming and recommend that agents don't fall into this bad habit.  It would make the entire idustry look bad.

Nov 19, 2012 10:13 AM