Home : Blogs : Shannon Lefevre, PA : Shannon Lefevre - Naples Florida Real Estate Insights

What's In Your Weekly Report To Your Seller?

Ahhh the weekly listing activity reports our seller's are looking for........I know some of us do them...some of us don't...some of us pretend to do them and well some of us DO do them. I personally think they're imperative to smart and successful listing relationships and actually I look forward to doing them because they hold me accountable and keep my clients "in the know" and quite frankly when our clients don't know what's going on then who's fault is it??? OURS!

Now what do we put in them that add value to our clients intelligence???

Of course we include:

All showing activity, feedback from the buyers and/or agents and/or both.
All places where ads are showing up.
All feedback from previews from other agents.
If anything needs to be addressed within the home (if they don't live there).

Do you include web statistics? I do!

Including:

How many views you've received from Active Rain.
How many people clicked on the Active Rain post to read more.
How many people clicked on my website and statistics on each page.
How many MLS views we've received weekly.
What rank their listing shows up on specific keyword search terms on Google.

Then again back to the obvious stuff:

How many calls on the property I've received.
How many emails regarding the property.
All changes in MLS within the community ie, 7 price reductions 2 pending competitors 1 sale since we've been listed...
How many brochures were taken from the box in the front yard.
Open house activity...or lack there of.
What other agents with competing properties had to report when I called them.

Let's talk about that last one for a minute. Calling listing agents who have listed competing properties. You're talking to them too, right? Uncomfortable? No way...let them know what you know first about your listing and ask them what's going on at their end. It's only awkward the first time you call...in many cases your're new friends by the second time...heck I got a job offer today from one great guy who's a Broker. He has a house listed down the street. Besides...it's a great way to get to know agents who you don't know yet and you have no idea what happens when you join forces to get your deal done! The other great news...I was talking to another agent with a competing property who already knew about my listing...she said, "You know...I'm currently working with two buyers in here who won't buy mine...I'll forward your listing to them and see if I can get them interested in yours". It's all about the networking my friends!

Ok so let's get back on track with this weekly report. For the grand finale, I offer my recommendation...do we hold, reduce...what's the next step??? For any intelligent seller, the facts described before the reccommendation should go hand in hand and be irrefutable unless there's some sort of ambiguous thing going on. Of course this is all predetermined based on the seller's motivation to sell. Maybe the recommendation is, "Since you really need this $$$ out of your house and we're listed at $$$...we'll hold and I'll see you next week". Hopefully not too many of us are taking listings like that but let's face it...many of us are. If that's the case...you still did your job even though you're not getting paid for it.....boo!

I personally choose to work with only motivated seller's right now. It's hard...really hard to turn nice properties down that are attached to unreasonable sellers...especially since I am a sucker for pretty things but...I think it's the right thing to do for our market. So although my listing inventory is tiny...it's solid! I'm doing what I need to be doing...exposing the property to as many ready, willing and able buyers as possible and they're doing what they need to be doing...responding to our efforts in a way that will cause their property to sell. Isn't it neat!

For more information regarding Naples, Florida real estate....call the Smart Girl...Shannon Lefevre!

Shannon Lefevre, PA

Posted by Shannon Lefevre, PA on 01/25/2008 03:56 PM

Comments (62)

naples florida real estate, smart girl, listing reports

Originally posted at: Naples Florida Real Estate: What's In Your Weekly Report To Your Seller?

This post has been included in Florida Information Collier County, FL Information Naples, FL Information
Post is included in group: Dedicated Bloggers

62 Comments on What's In Your Weekly Report To Your Seller?

JAN

2008

Hey Shannon thanks for sharing your info with us. I think I will print this up.

Shannon - I love your blog. I just did a report today. I am always surprised when I send them the response I get from the sellers. Those that were listed with someone before me have never seen them are surprised that I am "letting them in" on all of this info. You're kidding, right? Nope, over 95% of my listings have never seen them before. My report is right in line with all of the items that you pointed out above.

Shannon - I mail my seller reports on Friday--thanks for giving me an idea or two of additional points to address tomorrow.

Shannon - You are a consummate professional, and I hope to be as good a listing agent as you someday. I flagged this one for a feature.

Hi Shannon, you sure do a good job on your seller's reports. I'm taking notes!

JOHN: Great, I hope it works out for ya! :)

LEESA: I know...it freaks me out too...it's bad enough when our seller's don't know what we're doing but worse when our colleagues wonder what the heck you've been doing after they aquire the listing...sigh!

NORMA: Cool! I hope something great comes of it!

JASON: You are so funny...you have a special "feature flag"? Do you? Do I have one? The only flag I know about is the loser ie."you posted someone elses stuff" flag! :)

Every Monday morning is report time for me. Most of the time it is done by email but sometimes I'll have a client who requires snail mail. I try to give them as much information as possible (without overwhelming)...and one of the benefits is that if a price change becomes necessary, the market reports have created the urgency before you even have to say a thing to your client. Your reports are wonderfully detailed and complete ~ everyone thinking of buying or selling in Naples Florida should absolutely hire you!

LIZETTE: Cool...the reviews and responses are pretty great! I hope you get the same results! :)

KELLY: It's so good to see you and thanks for your alway supporting comments! You're a doll! :)

I do seller reports every Monday morning, but you've got a much more comprehensive report. Do I get a pass if they have 24/7 web access to loads of information? JK....great list of services, Shannon. Bookmarked!

Shannon - I've bookmarked this. It's just brilliant and well put together. I hadn't thought to call other listing agents to share! Would love a lesson on how to insert google analytics into my blog. Still challenged in that area...

JAN

2008

SHANNON - Great job, as usual. I must admit that it's been difficult for listings that languish to give a weekly update, especially when the seller is refusing to budge on the price, but you brought up some interesting points that I never would have thought of, in particular, calling competing agents. I've had this happen occasionally because another agent wanted to show my listing because their buyer didn't want their listing, but never just to see how things were going. Thanks for sharing your tips. I'll call you later on.

Shannon - Your are certainly doing your job very well when it comes to keeping your sellers updated. Nationally this is one of the biggest complaints against Realtors. Surveys say that sellers expect communication. The toughest part is speaking with a seller when there is nothing really to say. You really have your basis covered - I see you would never be at a loss for words :)

Shannon, what gets me, as being a home seller myself, is the fact that some Realtors just do not do this. I had one who never give me anything and another that gives me a report once a month.

NICE! Shannon you are the consummate professional, your dedication to your clients is awesome. Every agent should do something along the same lines that you do.

great info... thanks for the blog

really nice post. I wonder how many agents avoid the seller when the home is taking time to sell???

Shannon, Thanks for the great info.

I really love your post.. I think it's great that you choose which properties to listing.... I'll take notes whenever I get a listing....

Great post! I do give all that info, but I'm rather disorganized about it. I'm going to work on an easier to follow format.

Hey Shannon, what a comprehensive report! We send out a weekly report as well, and its a great tool to talk about price changes if need be. ie...."see how many eyes are on your property? Why don't we have any showings much less offers?" The answer is obvious. I talk to other agents listing properties in the same community as well. In fact, not too long ago we ended up setting up an "open neighborhood" with 4 open houses in the same neighborhood at the same time. It was fun. We had lots of signage and some advertisement, and the traffic was good. But most of all I want to know how much traffic is going through their listings. If their traffic is good and ours isn't, its just another way to convey to sellers the necessary price decrease. Cheers!

I would love more information on this. I had no idea I should be giving my seller's a report. I wouldn't even know where to start. Do I do screen shots of my pages?

Hi Shannon - I've been redoing a number of my systems, and you've just given me some great ideas on how to change my seller reports. I really like the extra steps you take to get info for your sellers, and I've no doubt they really appreciate being kept up-to-date on the market and exposure they're getting.

Thanks for sharing!
Ann

Great post. My clients get a written report each week on all activity on their property. I especially like your idea of calling brokers who have listed similar properties. You are deserving of a star.

Shannon, You ARE the smart girl!! This is an excellent post on how to keep our sellers in the loop. In this more difficult market, where we have to keep sellers on board for awhile, keeping them informed is imperative. Your weekly report is very comprehensive. Great job Shannon.

Shannon, I like this, never thought about the Activerain data. I do a weekly report too. To re-cap the week, the biggest complaint when homeowners want to switch listing agents is that they never heard from their Realtors.

Occassionally we will get together in neighborhoods and hold the whole subdivision open for all the homes listed with different companies. Good job.

Great job of letting us know how to keep your sellers well informed and probably lots happier than most

Hi Shannon,

I do a lot of this stuff, but I picked up a new idea here...about counting flyers taken and counting MLS views, where the info is available.

Shannon- Good info.....I liked what you said that you are more selective on your listings. For years I have been selling primarily land.....but none of the lots have been selling , unless they gave them away with a money back guarantee. Now I let them expire and odn't want them back...not today, not till people start buying land again. Change is the only thing we can do.........

And reports.....heck what do you say....Nothing again!!!!

This is why you are my #1 referral source for Naples, Florida. You think of absolutely EVERYTHING!

shannon,

thanks for this info. i swear i learn something new everytime i come to activerain

Leesa: the responses you get when you give good service are surprising. i had a seller who was looking at me like i was crazy for reading and explaining her listing contract to her. she said she'd never even seen her agent!

shannon and leesa, i just noticed that i was not logged in and i was typing away. oops! i am the poster with no identity. lol

I do something different for every client. Thankfully, right now I have some great sellers who are SOOO easy-going! I love it! They don't even want to hear from me every week. They only want to know if someone is happening that they need to know. And one of them just renewed and wrote me a wonderful testimonial, just for keeping him apprised of the market conditions. But yes, I do send web reports to the ones that care to receive them, amongst other things =)

Shannon, I picked a few new ones from your post. Thanks!

$5.00...just kidding. I don't do weekly reports.

JAN

2008

Shannon - Clearly, I do have a special feature flag. The secret is...so does everyone else. If you want to flag something for featuring, just click on the flag, then click the "Other" box and put a brief description in the text box. I do it at least once a week. It works many times!

This is great info and you definitely hit on some points that I have been missing. I need to get more on top of reporting to our listings. Eye-opening!

Hi Shannon,

Excellent and precise! This is exactly what we SHOULD be doing!!! Course, those of us that do, get the continuous business. Helped me pick up on a few things I forgot to do!

Thanks!

Hi Shannon,

Gorgot to sign in first!

Excellent and precise info..... keeps us on track to do a great job for our Sellers and therefore future buisness!

Thanks for reminding us!

Bernie

Good info! You triggered a lot of responses!

I loved the "sucker for pretty things". There are a lot of sellers that just refuse to see what we see. It's too bad.

Something I have not done in the past but will start doing now. I normally just call 1 a week to touch base and let them know what's going on! Thanks for sharing!

Shannon, this is a great post. I do some of the things you've mentioned, but my biggest thing is just being in touch with my sellers on a weekly basis. Sure, they get emails from me, but I make a personal call each week just to let them know I'm thinking about them and working hard on getting their home sold. It puts them at ease.

You nailed it at the end though. I only take listings that I know will sell. Why take a listing that's overpriced or undesirable for other reasons? I haven't had a single expired listing in over 24 months. I pride myself on that. It tells me that I'm pricing them right and marketing them better than my competition.

Thanks for a great post!

Good post and good information. The networking you mention is key to more visibility.

JAN

2008

Shannon,

What a good post. Very informative. Great job!

Thanks for the informative post. I can only imagine what the world would be like if every listing agent were to provide weekly reports. Thanks again.

Shannon -

Great post! I try to do my seller's reports every week...it seems like lately I've been getting to it every other week. I have found it easier to do the feedback from other agents and their buyers through homefeedback.com. It makes my job much easier. I also send the Realtor.com reports on hits on their listing. They know that when they are getting a ton of hits but not many showings that they need to pay more attention when I suggest a price reduction., It really helps.

JAN

2008

Hi Shannon: You have really put together a great blueprint for making a top-notch weekly report to your seller. There are some really great ideas here I can use. Thanks so much for sharing.

Hi Shannon,

I am a newbie here and I have spent the last week or so just reading to get the feel of things. (This is my first time in a network like this) I have not come across any blog's yet that I wanted to comment on until I seen your posting. (haven't got comfortable enough is really the truth)

I spend two to three hours every Sunday working up my reports and my husband thinks I am crazy! As if I didn't work enough already! I think about what I would want from my Realtor, if I was the seller, and that is what I send my seller's. They are always telling me how much they look forward to those reports, especially my out of town sellers, to keep up with the market "First Hand".

I thought I had it all down pat but I have gotten a couple of good additions from your posting! Thank you for the posting and for "Bringing me out of my shell!"

Very nice post and good info. Now if I can just find the time to get all this stuff done...

Shannon... Another fantastic post! We do a similar weekly report by email and include website statistics too. I think it is really important to keep sellers informed along the way so that you are not chasing the market.

Great post. I love the idea of using graphics. I typically call with the details, but an e-mail would be great.

Thanks!

Great post. I love the idea of using graphics. I typically call with the details, but an e-mail would be great.

Thanks!

Great post. I love the idea of using graphics. I typically call with the details, but an e-mail would be great.

Thanks!

Shannon, I bookmarked this. I do weekly reports and email stats from REALTOR.com, Active Rain, and visual tours, but yours is much more extensive. I always try to find the best at something and then strive for it. I will have to review my report and improve. Thanks for the post.

I must say that, although I have not read all of your posts, the one's that I have read have been either funny, insightful, or both, and I have learned from all of them. Thanks for the great posts.

JAN

2008

Shannon,

DUMB QUESTION: How do you get the stats from your Active Rain Activity?

Not sure how to track this yet.

Thanks!

FEB

2008

Shannon, a good post with some nice ideas--I'm going to have to come back and keep an eye on your blog!

FEB

2008

I agree with Shannon - it is what we have to do to communicate with our Sellers. I also have great tool from Virtual Tour - they prepare report on how many times and where Virtual Tour on specific house was viewed. Very professional graphs. You guys should check out.

MAR

2008

Hello Shannon - There are so many things involved in what you should report to your clients. Thank you for the information.

MAR

2008

Thanks for the good tips!

Leave a response…

Name:

Email:
(optional)

Comment:

What does the graphic say?