The real estate community has been anxiously eager to learn all of the little tricks to get on the first page of those "longtail SEO keywords" (longtail meaning the less popular search terms that you focus your SEO campaigns on). Some real estate marketing "gurus" have been teaching realtors how to get backlinks from the magical world of blogs out on the Internet. The gurus decided to tell people that you should google "real estate add url" and "real estate submit url." Sorry folks! There are no sites that can do this for you.
In fact, one has to be careful of such strategies backfiring on them as the search algorithms have gotten smarter over time and look for fishy and phony ploys such as this. The only way to optimize your website is to write awesome content that focuses on some strategic longtail keyword criteria. Go to copyblogger.com and purchase for $17 a copy of their Scribe software that scores your content for SEO effectiveness.
Why are backlinks important? Search engines hire very smart people to determine two things: relevancy and popularity. They use linguistic theory like natural language programming and artificial intelligence theory to create algorithms that query relevance based on patterns of human language. Trippy! When it comes to site popularity, google likes to reward the popular kids that hang out with the other popular kids. The only way to get into this crowd is to either be popular or find a way to get some popular kids to hang out with you.
Mazemob has come up with a way to get your website listed on 40 local listing sites such as Yelp, DexKnows, White Pages, Yellow Pages, etc. These are great ways to build your backlinks. Mazemob also writes content and does social media posting at a very low price to keep things consistent and allow realtors to do what they do best, which is selling real estate.
For more info, check out www.mazemob.com or watch a real estate marketing powerpoint that discusses local seo strategies. Or email info@mazemob.com Please subscribe to our Active Rain to get lots of awesome tips coming down the pipeline.
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