Your Contact List Can Bring Success!
This is the time of year that many find out that the contacts on their list has changed their information or have move on to the lure of another agent. Well, it happens but, what measures did you take during the other 364 days to prevent this result?
Neglecting your contact list is not a good business practice. Your contact list serves multiple purposes. It serves as a lead for a new sale or purchase, and it serves as your #1 source for referrals.
It is imperative that you remain in contact with your past and current clients, and leads. Nurture each monthly through personal emails or quarterly post card. Don't you think they are worth it?
Few tips for maintaining your client base:
- Update your contact list. Call or email each. Touch base with each, find out what is happening in their lives. Obtain or verify email and mailing addresses. If the contact mentions a new event (marriage, anniversary, births, graduation, etc.), find out the dates and make it a part of your "Touch & I Care" process.
- Write a personal message to each during those special occasions. Send a "Remember when....." email or note. Avoid canned messages. Make it happy and not sad.
- Know your clients and send the appropriate message for the holidays and overall messaging.
- Add your clients to a mailing list that match their current need such as a do it yourself or preventative home maintenance list. Don't bombard your contact list with current listings on the market or make your mailing all about "YOU."
- Remember to say, "THANK YOU for being......" in each letter, card, or email.
- Add a quick survey to your mail-out emails. Sometimes the results are hard to swallow but at least you will know which preventive actions you will need to take in order to avoid a repeat and swallow the pill.
- If you are mailing out magnetic calendars for the New Year, mail it before December 1st and no later than December 8th. Handwrite your envelopes or use a script type font.
- If you are giving your clients a "Thank You," give a "Thank You", that they will remember 5 years from now and not one that expires or charges a fee if it isn't used. An inappropriate "Thank You" can easily make them consider unsubscribing.
- If one or several of your contact unsubscribes from your email, don't be afraid to call and ask, why. Don't rely on the "Sorry to see you leave" auto responder email to relay your concerns.
- Remain in contact with your list regularly. Take the time to make a phone call.
- If you have received a referral from someone, friend, family, acquaintance, coworker, agent, etc., take the time to say thank you. Referrals affect more than just you.
Plan ahead, change your words and it will change your life.
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