BrokerIPTV : We are talking Peter Blank and Craig Mayer from Fuller Towne and Country Properties. The Mile Hi Modern team guys, one of the reasons why we wanted to talk to you was you guys do real estate a little bit different and its not just a modern and contemporary angle, but I am talking about things like you must be at all of your showings on every property, you don't use Brochure Boxes. You funnel everything back to the website. Give me some philosophy behind it?
Craig Mayer : We are given away our secrets.
Peter Blank : Well, modern architecture doesn't appeal to everybody and so we think our marketing strategies have to be a little unique as well, we found that our buyers tend to be more creative, they attend to be artistic and maybe a little more technologically profession, than a average buyer. So, we direct a lot of our marketing efforts instead of on to brochure boxes and flyers, we drive that to the website. We have a website that we developed milehimodern.com. Features all of our listings, puts a lot of contact there. For showings, we do often insist on being present for our showings. We do that for variety of reasons. I think your average realtor who is going to showing our architectural unique house, probably knows nothing about the style of the house, about the history or the hidden potential in the home. So, we are there to provide additional information, answer to question and really set the stage for an architectural unique home and we found buyers and their agents have been very receptive to that kind of information.
BrokerIPTV : Now I like the fact that you guys are really focused in today's modern technology is of pushing everything to the website, how is that worked out for you?
Craig Mayer : It is critical for our business, the website we can put more information on our website that we can ever convey in a brochure. We also the important thing often times if this as a particular house is not worth for a buyer, they will seeing something else that's comparable or uniquely different on our website, that might capture their interest. So, it is the benefit of our sellers also, because we have everybody's listings on there.
BrokerIPTV : Finally advice one from each of you to agents for 08?
Peter Blank : For 08? Well, my biggest advice is finding edge. Find something that you can really carve out and customize, traditionally people use to form a neighborhood has there nitch, these days with the internet and technology I think you can create an affinity group for whatever it is you are interested in.
Craig Mayer : I would agree with that, I think that the most challenging part of being a real estate agent is the shock in approach. In this market it is very difficult and I think with the internet and most people really starting before to even have an agent. If you can focus in whether it is a group of social group, something that makes sense that you can relate to, it is much easier to build that business.
BrokerIPTV : Guys thanks... Craig Mayer : You are welcome thank you...
Peter Blank : Thank you.
BrokerIPTV : Great information, good much success to you.
Craig Mayer : Thank you Dan.
Comments(0)