This topic appears so easy, yet so many people fail to be `consistent` in their marketing efforts.
For example, I hear Loan Officers say things like `I just mailed 200 postcards, now what do I do? ` The answer's pretty simple...
Send 200 More Next Week! Then the next week, and again the following week... JUST KEEP DOING IT!!!
You can't do just one mailing or broadcast, run just one ad, do just one joint venture and expect blockbuster results.
Marketing doesn't work like that!
Create a marketing plan and a marketing budget for the year, and stick to it.
For example, maybe your plan calls for distributing 50 business cards and mailing 200 postcards a week, developing and maintaining an internet website, running 2 small ads a week in local newspapers, and setting up one new realtor joint venture per month.
If that's your plan, you must stick to it.
Over a period of about 90 days, you will create momentum, and loan closings and profits will start to roll in.
And if, for some reason, one of your marketing methods stops working... Change Your Approach!
Don't just give up on voice broadcasting, direct mail or advertising entirely - test a new ad or sales letter.
Whatever you do... Be Consistent!
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