I'd say that about 95% of realtors use Craigslist for the majority of their advertising. Most agents use the auto create Craigslist ads from software solutions such as Market Leader's Realty Generator, Point 2.0, etc. Stop that practice today! Why? Because thats what everyone is doing.
Let me suggest an alternative way to increase your Craigslist lead conversions.
1. Stop using the generic computer generated Headliners. Write awesome headliners that get attention. I posted a Craigslist ad this week that generated 30 buyer leads. Heres what it said, "This Ugly Renton House Going $50,000 Below Market Value." Pretty simple ad that anyone could write but the inqueries poured in.
2. Graphic Design Ad With Built In Call To Action. One of my favorite graphic is called "Top 5 Foreclosure Deals This Week." When someone clicks on this, it will take them to a landing page. For the best landing pages that are simply to set-up, go to unbounce.com. Unbounce allows you to A/B test different layouts of your ad very easily. The key to successful Craigslist marketing is putting every word, image, idea, and graphic concept to the test. I do this everyday and am convinced that even the experts can't guess what copy will work.
3. Now put the property information (3/2 Homes In Renton, 1456 square feet, etc.) without a price. For more information about this property, call our 24 hour hotline at 888.888.8888 (IVR number) and dial extension 888. When the prospect calls in, you capture their phone number and simultaneously the phone number goes to your loan officer partner. Add a "More Information" link that takes them to your Market Leader landing page providing more information on the property.
4. A second Call To Action link.
5. Upload at least one image of the property. This would be an awesome place to embed your HD professional quality YouTube video on the property. Did you know that you can insert a Call To Action into your videos? (How to do this works so well that we only show this to our clients).
Consistently A/B testing your Call To Action for continuously improvement is the key to your conversion success with this. You'll need to master this. If you don't have time to master it, hire Mazemob, email info@mazemob.com, or call 206.832.9590 for more information. Don't have your admin assistant or virtual assistant to do this. Hire a marketing company to do it right. If you'd like to follow our daily advice column on online marketing, subscribe to our Active Rain or "like" www.facebook.com/mazemob.
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