Let's Not Get Personal in our Staging to Sell!
While reading Beverly's post something occurred to me. She's telling people the same thing about getting a house ready to sell as I tell you about marketing.
We both urge getting rid of anything that takes attention away from the "message" you want to convey.
Whether it's misused words in your marketing copy or a doll collection in your house, that distraction can cause your presentation to fail.
Staging is Not Decorating. Let's not get personal in staging to sell.
When you decorate a home, it is designed to appeal to the homeowners. When you sell your home appeal to the buyers.
Staging is not decorating with your collections of memorabilia no matter how antique and no matter how valuable. Personal is personal. You want the buyer to ooh and ahh over the house and think how fast can I make an offer to buy this house instead of oogling your antique dresser. As the seller, you don't want an offer to buy a piece of furniture when it is your house for sale!
Collections include those in cabinets, bookshelves, walls, counters, and entire rooms. I viewed an open house once where an entire bedroom was lived in by a collection of dolls. There were simply too many eyes in that room to stay long.
In the same category as collections are the deer heads and now I know I am stepping on toes big time. Yet, I have never heard a seller say that the deer head is going to be sold with the house.
The time to take the deer head and anything else is stuffed is before the open house! You do intend to sell the house, right? Okay, I got that out of my system. Here in West Texas, I see too many heads of animals.
Let's not get personal, but leave the moo cows out of the house.
Another room where cutesy personal creeps in is in the kitchen where there is a theme. There are chicken people, there are rooster people and then there are cow people, but what you want when the house is for sale is buyer people!
Clear the collections when you are preparing to sell your home and think CASH AT CLOSING!
Beverly Carlson, REALTOR, GRI, ASP, IAHSP, RESA
Broker
Carlson Properties
Abilene, Texas
325-721-2429
To See Abilene's Staged Homes, go to www.stagedhomes.com
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