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Let's Not Get Personal in our Staging to Sell!

Reblogger
Services for Real Estate Pros with Marte Cliff Copywriting

While reading Beverly's post something occurred to me. She's telling people the same thing about getting a house ready to sell as I tell you about marketing.

We both urge getting rid of anything that takes attention away from the "message" you want to convey.

Whether it's misused words in your marketing copy or a doll collection in your house, that distraction can cause your presentation to fail.

Original content by Beverly Carlson 0528582

Staging is Not Decorating. Let's not get personal in staging to sell.

When you decorate a home, it is designed to appeal to the homeowners.  When you sell your home appeal to the buyers.  

Staging is not decorating with  your collections of memorabilia no matter how antique and no matter how valuable.  Personal is personal.  You want the buyer to ooh and ahh over the house and think how fast can I make an offer to buy this house instead of oogling your antique dresser.  As the seller, you don't want an offer to buy a piece of furniture when it is your house for sale! 

Collections include those in cabinets, bookshelves, walls, counters, and entire rooms.  I viewed an open house once where an entire bedroom was lived in by a collection of dolls.  There were simply too many eyes in that room to stay long.  

In the same category as collections are the deer heads and now I know I am stepping on toes big time.  Yet, I have never heard a seller say that the deer head is going to be sold with the house.  

The time to take the deer head and anything else is stuffed is before the open house!  You do intend to sell the house, right?  Okay, I got that out of my system.  Here in West Texas, I see too many heads of animals. 

Let's not get personal, but leave the moo cows out of the house.

Another room where cutesy personal creeps in is in the kitchen where there is a theme.  There are chicken people, there are rooster people and then there are cow people, but what you want when the house is for sale is buyer people! 

Clear the collections when you are preparing to sell your home and think CASH AT CLOSING!

 

 

 

 

Staged LogoAsp Logo

Beverly Carlson,  REALTOR, GRI, ASP, IAHSP, RESA

Broker

Carlson Properties           

Abilene, Texas

325-721-2429

To See Abilene's Staged Homes, go to www.stagedhomes.com

Comments (6)

Carol Zingone
Berkshire Hathaway Home Services Florida Network Realty - Jacksonville Beach, FL
Global Realtor in Jax Beach, FL - ABR, CRS, CIPS
Marte - good reblog; we have to remind the sellers they want to sell the house & move! Not show off their collections!
Nov 18, 2012 03:41 PM
Joe Petrowsky
Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709 - Manchester, CT
Your Mortgage Consultant for Life

That is certainly a great message, of not being personal. Goal should of course be, having all prospective buyers see the home in the best possible light.

Nov 18, 2012 05:46 PM
Tracy Oliva
West USA Realty - Arizona - Fountain Hills, AZ
The Oliva Team Arizona Agents

Good Morning: This is some good Info,  keep up the good work and good luck with your business,  E

Nov 18, 2012 06:09 PM
John F Muscarella
RIVER FARM PROPERTIES, LLC - Venice, FL
Broker/Owner, Venice, FL, Florida's Suncoast

Always good advice and getting rid of clutter as well.  Focus is a good thing and you want buyers focused on the home.

Nov 18, 2012 06:55 PM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Marte, this was a great re-blog and SO true.    Make the space FEEL good, not decorated to the hilt!

Nov 19, 2012 12:36 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Carol - Right. I've been on many showings when the buyers were so interested in collections, etc. that they barely noticed the house.

Joe - That's why I so admire good stagers. They know how to place things to call attention to a home's best features.

Ed - Thanks - and the same to you.

John - Clutter of any kind needs to go.

Joan - That's really what stagers do, isn't it? They create a good feeling that allows visitors to visualize a house as "home."

Nov 19, 2012 01:42 AM