Easing fears and explaining doubts is a large part of what we do as REALTORS. Usually we are trying to overcome the doubts caused by earlier experiences with other REALTORS.
Even though real estate agents are beginning to be thought of more as professionals, we still battle the image of some kind of shark out there for just the commission. If that were true, surely there's an easier product to promote. The confusion, in my mind, is that the public thinks we are out there to "sell" or "talk someone into" houses like someone sells a vacuum cleaner. Nothing could be further from the truth.
If you as an agent are trying to talk someone into a purchase...maybe it's time to take that vacuum cleaner sales course. Most people who come to agents have pretty much talked themselves into buying or selling a house. That's not what they need us for. They need us to help them not hurt themselves in the process.
Often, to do the best job we can, we have to get rid of the baggage the buyer or seller may have arrived at our doorstep with...like the premise that we're only in it for the money. Sure, we want to make a good living but this profession is much more complicated than that. I'd say that at minimum half of the time we start out the real estate relationship clearing up misconceptions and taking the time to ease fears and explain doubts before we can move on.
Norah Jones obviously is having a similar issue. She'd like to know why she can't erase doubts and melt a cold, cold heart. Here's a nice jazzy and bluesy way to start the week.
And a personal note...try to get your Thanksgiving groceries early in the week and if you must start your holiday gift buying early, please consider waiting until at least black Friday. Let's try to make Thanksgiving Day itself a less popular time to shop-talk about being in it only for the money! Everyone deserves to share in a national day off occasionally.
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