6 Common Home Seller Mistakes To Avoid In Ulster County NY - #5 - Not Enough Qualified Buyer Showings

The Internet today has transformed the way buyers look for homes for sale in Ulster County NY, which can present new challenges for home sellers. One of the biggest problems sellers face today that keeps them from getting good offers, faster, is the lack of qualified buyers coming through the door. The average agent lack the ability to attract, generate, follow up with, and manage buyer activity. Online real estate inquiries are not the same as when a buyer walks into the office or calls in. Online buyer activity and inquiries need to be handled much differently than offline. Previously we covered Mistake #1 - Hiring the Wrong Agent, Mistake #2 - Repeating Failed Strategies, Mistake #3 - Not Enough Exposure, and Mistake #4 - Not Enough Focus On Other Agents and THEIR Buyers. Now we'll talk about Mistake #5 - Not Enough Qualified Buyer Showings. Below are a few different areas or stages in the online buyer acquisition and management process.

Immediate Direct Response Systems - At Taft Street Realty we have an online buyer attraction process and system designed to draw buyers in and let us know their time frame, whether or not they are pre-qualifed, and other important buyer profile information critical when trying to match buyers with the right homes. Our systems allow for very quick response times to all home inquiries and creates an environment that is low pressure and non salesy which increases our connect rate and what we call our "spoke to" ratio. We track our numbers so that we can determine what works and if we need to adjust in any way. Our marketing approach for our seller clients is designed to get buyers to respond immediately to our advertising so that we can then lead them through the buying process, step by step. One example is our "Coming Soon" listing program. We promote listings that have yet to hit the market in such a way that we attract hot buyers who are ready to jump on the next hot deal before other buyers even know about it.

 

Lead Follow Up Systems - The next phase in our buyer acquisition process is our follow up system. Cutting edge technology allows us to segment buyers and provide personalized but automated follow up. Our software systems allow us to track buyer activity on our search sites, identify search criteria and trends, and determine carefully how "hot" buyers are based on their overall activity and response to our marketing and sales offerings.  Since our attraction and follow up processes are so non threatening, buyers develop loyalty to us, trust our expertise and advice, and begin to actually like us in such a way that they are more willing to do business with us over any other competitor. These follow up efforts are what bring the most exposure to our seller clients.  It's how we generate more qualified, ready, and willing buyers and the reason we sell homes faster and for more money!

 

Past Client Long Term Nurture Systems - On top of that, we have after the sale systems in place to further enhance our buyer acquisition efforts. Although most average agents forget old clients and past sales, we here at Taft Street never forget. In fact, we know that every client we work with has a lifetime value. Our life cycle marketing systems aim to turn past clients into loyal raving fans of Taft Street! We stay in touch; it's quite simple. Whether it be weekly blog posts, happy birthday wishes, remembering an anniversary, market updates, or a heads up on future local events, we make sure our past clients know that we're here well beyond the sale. We know that happy past clients, or raving fans, are sure to refer others our way and it's those referrals (more buyers) that give our current seller clients that little extra exposure. It's that little extra effort that we feel makes the difference. Just another reason why we are able to sell homes for up to 18% more than the average agent.  By doing above average things we get above average results! 

 

As you're probably realizing, there is so much more to selling a house today than just banging in a sign, running some ads, and hoping for the best outcome. Our results are much more predictable because our systems have been tested and proven. Some throw pasta at the wall to see what sticks, but Taft Street Realty takes it way deeper and to another level.  As expert Ulster County NY real estate advisors, we help sellers avoid common mistakes and get them on a path that offers reduced stress, increased results, faster time frames, and more money at closing. For a complete and comprehensive analysis of your selling situation please don't hesitate to reach out and contact Taft Street Realty today.  We will develop the right plan and strategy specific to your goals and help you get to that next phase in your life, post sale. If you're considering selling your home in Ulster County NY, or have a home that has expired and is no longer on the market, give us a call and interview us for the job!  Remember, not all agents are true marketers! Stay tuned as we conclude our series on the top 6 mistakes sellers make in Ulster County NY real estate and more importantly, how you can avoid them!