It is amazing to me how internet/seo companies (including myself) optimize for keywords, phrases, and particular high volume search engine patterns. But in the end, odd keyword combinations convert to a better percentage of sales.
Let's take an example search of "Single Family homes for sale in Eden Prairie Minnesota". As all logic would have it, you should be optimizing for "Eden Prairie real estate", "Eden Prairie Homes for Sale", or some popular term with the Term Eden Prairie, MN, Home, Condo, Townhome, etc...
SEO's that are more procedural vs. new idea's are going to eventually make their clients less and less money. Will they be high up the the search engine result pages for high terms like "Eden Prairie Real Estate"? Yes. But will that make sales? Yes it will, but not to the degree of a outside the box SEO. SEO's that think outside the box and try new things will be more successful as the Internet grows and morphs.
SEO's will be in higher demand for the future, but the acronym or title may change. Good SEO's need to be savvy business people and the nerdy/link building SEO's with no business skills may get shuffled to the bottom. Like any business, the cream floats to the top and that includes Realtors and Internet websites. Do the work and it will pay off.
Good Analysis tools: www.hittail.com or www.google.com/analytics/
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