Groups are smaller communities within the larger ActiveRain. Join groups created by others. or start your own and
get others to join
This is the place to view the past and present contests put on by ActiveRain and its members. Everyone can join the
group and help encourage each other. Current contest will be highlighted posts so it's easy for you all to see. Let it
Curious as to what others in your profession think about a certain product or tool?
AR's community takes the time to leave honest and transparent reviews of their experiences
so you can be a bit wiser about your purchase.
Broken down by categories and subcategories for easy finds
Get an unfiltered look at what real users are saying
Leave a review yourself for others to benefit from
Add new products as you use them and gain points for doing so
ActiveRain University (ARU) provides free on-line training. We coach, consult and support real estate professionals about real estate trends, technology and social media.
ARU Calendar provides class types and registration links
Watch short tutorials on updating your photo, inserting a hyperlink and much more
Sign up for the Daily Drop so you don't miss out on AR's daily happenings
Find answers to most FAQ's
Whatever it is you're into and wherever you are, AR surely has a group for you to join.
Brand, off the wall, specific subject matters…whatever it is you're looking for.
Each time you write a post you can syndicate your post to 5 groups.
And if by chance you don't find what you're looking for, start a new group today!
Get your content in front of more eyes
Search by location or type
Feel free to start your own group
Find some that are close to home and close to heart
Each month AR runs numerous contests as a way for our members to engage in activities
that will boost their business and increase their visibility in the community and beyond.
Earn points by partaking in these contest and climb the leaderboard
Do what's good for you and your business by participating
If you have an idea for a contest, just let us know
Stay motivated and on track with new contests popping up each month
Ask a Real Estate Question
Here's another avenue for you to build relationships with others. Share your expertise with someone searching for answers.
Play the teacher role and help someone out today
Your Homepage will alert you of new questions in your state
A wonderful way to open a door to a possible new client
Ask a question yourself to get help
These state pages or hyper-local pages provide content directly related to a specific geographical location.
State, County, City and Neighborhood pages make it easy for consumers to find what they're looking for.
Post your listings, school information, local events, market reports and more
Consumers peruse these pages for information
Farm your niche market and cover all the happenings in your neighborhood
The National Association of Realtors' Profile of Home Buyers and Sellers for 2007 reveals some important secrets Realtors can't afford to ignore. Here's the inside scoop.
1. "Location, location, location" is still true
While people may debate what really matters most to homeowners, NAR's research shows that the number one concern for all buyers (65 percent of all respondents) is "quality of the neighborhood." Coming in second (50 percent) was "convenience to work," while "overall affordability of homes," "convenience to friends and family" and "quality of the school district" rounded out the top five.
The quality of the neighborhood was most important to married couples (68 percent), whereas single males were not nearly as concerned (56 percent). When working with buyers, be sure to explore what constitutes a "quality" neighborhood. Also recognize that couples will be less willing to compromise on this issue as compared to single men.
2. Give a little, take a little
•a) Buyers, especially those in urban areas, were the most likely to compromise on the size and the planned expenditures on the home.
•b) They were the least likely to compromise on schools and quality of the neighborhoods.
•c) Only 2 percent of the respondents compromised on the distance from schools, 3 percent on the quality of the schools, and 5 percent on the quality of the neighborhood.
•d) Before showing property to your buyers who have children, carefully explore their expectations about both the quality and proximity of schools.
3. Correct pricing: the primary determinant of which properties sell
The next time a seller wants to "try it for while at a higher price" or a buyer wants to "steal a property," here's some data to share.
•a) Nationally, 36 percent of the properties sold at list price or higher. In the West, that number was 42 percent. Only 12 percent of the homes in the U.S. sold for 90 percent or less of ask price. In other words, properties sell when they are priced correctly.
•b) When they are overpriced, they languish on the market until the price is reduced to market level.
•c) Buyers can search for a steal, but once a property is correctly priced, it normally sells quickly.
4. Buyers look online first
•a) As their first step in buying a home, 48 percent of all buyers either go online to view houses (32 percent) or to locate information about the home-buying process (16 percent).
•b) To address this consumer search pattern, link your Web site to your local multiple listing service as well as including a wide variety of items about the buying process.
•c) Consider offering a series of downloadable educational reports.
•d) Examples include explanations about FHA, HUD, foreclosures, how adjustable- and fixed-rate loans differ, closing processes, or how to save money on closing costs.
5. The Internet: more important than signs and agents?
•a) One of the most surprising statistics from the NAR report was the steep decline in the number of buyers who located their property with a Realtor vs. on the Internet.
•b) In 1997, only 2 percent of the buyers found their property online, while 50 percent found their property through a real estate agent.
•c) In 2007, 29 percent of the buyers found their property online vs. 34 percent with a real estate agent.
•d) Buyers also found the Web to be more useful than working with agents.
•e) Seventy-eight percent reported that the Web was "very useful" vs. 70 percent who reported agents were very useful. In comparison, yard signs came in at 29 percent and open house at 24 percent.
6. Buying a home is still a real, not a virtual, activity
•a) In 1995, Bill Gates predicted that real estate agents would become obsolete by the year 2000 because people would purchase their homes online. His prediction was wrong.
•b) The 2007 Profile shows that only 1 percent of all buyers did not visit the home they purchased prior to closing it. In fact, 81 percent of all buyers viewed the homes they purchased between two to six times.
•c) Home buying is an emotional process for most people, and looking at online pictures can never duplicate the sense of what it's like to walk through the property.
•d) When it's time to purchase, 99 percent of us want to see what we are buying in person.
In 2008, many of the traditional face-to-face fundamentals are still in play but so are the new Web realities. To prosper in 2008, you must address both.
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.