Special offer

What's in a Name? Domain or Website name that is

By
Real Estate Agent with Arizona Luxury & Lifestyle Living

As part of my efforts to promote client listings & to provide information about the Arizona west valley active adult communities, I have accumulated a large number of Domain Names.  The average consumer may think these are all different websites when, in fact, the domains I use have just been 'pointed' to my main website.  If I am doing a general ad for homes in the Arizona retirement communities I may use AZ-Adult-Communities.com

People around Sun City Grand, Sun City West or Arizona Traditions may have seen one of my print ads or a flyer & accessed my website via SunCityGrandListings.com, SunCityWestListings.com or ArizonaTraditionsListings.com respectively.

You might be thinking... "This is really confusing and why is it even necessary?"

On the internet this is important because people use 'keywords' when doing a Google or Yahoo search.  And usually they have a particuler community in mind.  My website (& client listings) are more likely to show up if I have that community name embedded in my domain name.

On flyers placed outside my listings this is important because it makes it easier for a potential buyer to remember.  They may never remember KathyAnderson.Info but Homes-SunCityFestival.com (if they are interested in the Sun City Festival community) is something they could easily remember.

Another reason I have different domain names is so I can immediately direct them to the appropriate page on My Website.  Someone looking for homes in Corte Bella and using my domain name Corte-Bella-Homes.com is not going to have to navigate through my entire website to get to the listings they are interested in.

What it all comes down to is getting potential buyers the information on the homes they are looking for & promoting listing clients homes in every way possible, as effectively as possible.

Kathy Anderson

Comments(6)

Andrew Johnson
Touchstone Realty - Martinsburg, WV
Real Estate Service and Inventory Specialist
Just a side note of something that was brought to my attention yesterday.  Real Estate is like a Garden...  First you plant the seeds and then you water then it grows then we pick our fruits.  The person that waters the seed the most, makes the most money.  Just thought that was a fun little way to look at it. Happy selling.
Jan 26, 2008 08:50 AM
Leo Namiot - LeoLends.com
Canopy Mortgage - Leo Namiot - Saint Augustine, FL
More than just great rates

Hello Kathy,

 I wanted to take a minute and welcome you to active rain. It's a great online real estate community, Enjoy!

 Leo Namiot

Benchmark Mortgage

Connecticut Mortgage Lender

http://www.benchmarkct.com/

Jan 26, 2008 01:26 PM
Keith Elliott Jr
KEIRE Realty Group - Manassas, VA
Principal Broker/Owner

Hi Kathy,

Welcome to Active Rain and congrats on your first post! The opportunities to learn and network are incredible here. Best of luck to ya!

-Keith

Jan 26, 2008 01:51 PM
Brad Andersohn
Retired Executive Director of Education at eXp - Boulder Creek, CA
ActiveBrad - 707.646.1876
Hi Kathy,

I see this is your first post on Active Rain.  Congratulations!!  I just wanted to welcome you to a fantastic Real Estate Industry Network!  Welcome aboard, I hope you'll continue to Blog, and invite others.  

Below are some useful Blogs and Groups you may want to visit right away:
You can also use the “search” feature to find almost anything on Active Rain.

Welcome Active Rain New Members

New Members - Getting Started and Active Rain Bloggers - Startup Kit

Before You Write Your First POST!!! and 5 Principles to Creating an Effective Post
7 Mistakes to Avoid on Active Rain

Your Active Rain Settings, Profile and SEO tools.

How To Use Your "My Settings" Page

Active Rain Settings & SEO Benefits

Active Rain Blogs - Finding What You Need

Your Active Rain Profile - Your Masterpiece

Looking for Information or Help with Something?
Your Active Rain Community Resource Guide

The closest thing you will find to an “Owner’s Manual” on Active rain.
Blogging 101 – From the Best Resources on Active rain and
Active Rain Owner's Manual

Do You Want To Be The Featured Agent In Your Area?
Points Breakdown

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

GROUPS:

Active Rain New Members Group - A MUST JOIN IF YOU ARE NEW!
It's A to Z for New Members!

Want Free Exposure with your Listings?
Post Your Listings on Active Rain

You can join any groups you have an interest in, or would like to learn more about. 
Maybe
Target Marketing, Real Estate Technology, or you can search All Groups, there
are over 2000 to choose from.

I hope you'll find these to be useful tools in helping you get started here.  You will meet many wonderful people here.

Again, welcome to Active Rain, the best place to start your Blog!

Good Luck to you and your business!
Jan 26, 2008 03:07 PM
Anonymous
Kathy Anderson
Thanks guys!  I'm looking forward to the experience.
Jan 26, 2008 03:29 PM
#5
John Novak
Keller Williams Realty The Marketplace - Las Vegas, NV
Henderson, Las Vegas and Summerlin Real Estate
Welcome to ActiveRain, Kathy! I like the idea of multiple domain names. It gives you that much more presence in the search engines, as well as a great way to track the results of your different marketing campaigns.
Jan 26, 2008 03:41 PM