BrokerIPTV: We are on the floor at Inman Connect New York 2008 and I am with Jon Washburn the original founder of ActiveRain
and Jon may be could we just go in to the success ActiveRain has had
out and how you think is going to play in the success brokers in the
Jon Washburn: I think blogging
is a key factor to the success of brokers and I think it is kind of
next way of a marketing. We are going to see a transition from lead
generation, lead capture offer broker web sites to more blogging on
more relationship basically. More of a Web 2.0 world.
BrokerIPTV: And your success you have had with localism,
your product its a beta product key used on there, video, photos etc
you see that is something that is really growing in the future?
Jon Washburn: Localism is a key part of our business. That is the
really the main part that motivates our members and to get the consent
out to the local consumer and right now localism is really just it
really just beta, it is almost like a place holder for the content, I
am working on redesign hopefully should be out soon that will I just
like a whole transformation, a whole recreation of a localism brand.
BrokerIPTV: How many brokers do you have now on the ActiveRain network?
Jon Washburn: I am not sure. I think we have a 64,000 members and
not too many brokers. May be I think may be 5,000 actual real estate
brokerages. May be 30,000 agents some where around there.
BrokerIPTV: Great. Very successful, appreciate your talking with us.
Jon Washburn: My pleasure. Thanks Jon.