BrokerIPTV: We are on the floor at Inman Connect New York 2008 and I am with Jon Washburn the original founder of ActiveRain and Jon may be could we just go in to the success ActiveRain has had out and how you think is going to play in the success brokers in the future?

Jon Washburn: I think blogging is a key factor to the success of brokers and I think it is kind of next way of a marketing. We are going to see a transition from lead generation, lead capture offer broker web sites to more blogging on more relationship basically. More of a Web 2.0 world.

BrokerIPTV: And your success you have had with localism, your product its a beta product key used on there, video, photos etc you see that is something that is really growing in the future?

Jon Washburn: Localism is a key part of our business. That is the really the main part that motivates our members and to get the consent out to the local consumer and right now localism is really just it really just beta, it is almost like a place holder for the content, I am working on redesign hopefully should be out soon that will I just like a whole transformation, a whole recreation of a localism brand.

BrokerIPTV: How many brokers do you have now on the ActiveRain network?

Jon Washburn: I am not sure. I think we have a 64,000 members and not too many brokers. May be I think may be 5,000 actual real estate brokerages. May be 30,000 agents some where around there.

BrokerIPTV: Great. Very successful, appreciate your talking with us.

Jon Washburn: My pleasure. Thanks Jon.

 

28 Comments on Blogging Is Key Says ActiveRain's Jon Washburn At Inman Connect 2008

20 Most Recent Comments Displayed Show All

JAN
26
2008
175,226 Points Attended Rain Camp

Great post!  Still waiting for my blogging efforts to take off though.

San Francisco Commercial Real Estate
7:40pm • #9
I look forward to the growth.  I am glad to be a part of the network.  Lu
7:50pm • #10
875,845 Points 154 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp Called Shot Master
This is great! Thanks for sharing.
8:13pm • #11
12 Featured Posts

@ Michelle

@ Ntsike Willis

@ Debe Maxwell

@ Dalp Pearson

@ Christina and Kevin Stevens

@ Cindy Jones

@ Wayne B. Pruner, GRI  

 @ Gregory Garver,

@ Lu Kalaj

@ Missy Caulk

Hey We are glad to bring relevant and exciting information about the industry. Don't forget to subscribe to www.BrokerIPTV.com and my Blog her on ActiveRain.

Blogging will sort the wheat from the chaff  :>) 

 
8:49pm • #12
650,291 Points Localism Sponsor Outside Blog
Interesting video. Thanks for sharing. Always good to get this information.
11:26pm • #13
1,429,764 Points 52 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master
Looking at the successful track record of ActiveRain so far, I'm eagerly awaiting the new Localism. Thanks for sharing the interview!
11:28pm • #14
624,458 Points 11 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

I love Active Rain. It has helped placed me on Google and other search engines. Now I am trying to make that transition from Search Engines to Sales. Hope to be one of the many people who have done the same on this site. Great blog.
11:56pm • #15
JAN
27
2008
 I am also looking forward to an update to localism.  Interesting interview.
12:11am • #16
874,617 Points 167 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Mark - Thanks for sharing the video of Jonathan.  I am anxious to see the re-designed Localism sometime relatively soon.  It sounds exciting!
12:19am • #17
8 Featured Posts

That will be good- Localism does need some "redesign".... I also wanted to comment on your profile photo- I like it...its cool!
5:24am • #18
12 Featured Posts

@ John thanks for the love, I beleive that Localism on active rain as well as in the world of blogs will do quite well.

 

@ Lanre,  there is no question that active rain has doen more than any other single venue, to bring brokers in to the realm of blogging...most people would NEVER go out and do this, say on a wordpress blog.   "Googled Me" is my single largest source of business other than refferal.   

 

@ Kim , thanks for the comment on the photo ;>)

@ Jason

@ Carolyn

@ Bob and Carolin,  

........................I appreciate you all taking the time to watch the video and share your comments.
8:27am • #19
198,239 Points Localism Sponsor

Great post. I also think blogging can be a very big part of everyon's success.

Thanks
9:45am • #20
284,435 Points 45 Featured Posts Outside Blog

I feel like I just don't understand Localism.  I've written a couple of posts recently that I was sure would place on Localism, yet they did not.  I'll have to do some more research on what causes a post to appear there.
10:33am • #21
601,435 Points 45 Featured Posts Outside Blog

Mark - thanks for posting words/summaries as well as your videos. Some of us want to read rather than have the sound of the videos - this lets us know whether the content is of sufficient interest to see the video.

Ardell - my impression is that you just have to check Consumers in the box under your post, and then fill in the additional geographic blanks that appear at the bottom of your list of groups. I thought everything then got posted on localism, not that there were any "selections from above". 
11:38am • #22
875,766 Points 18 Featured Posts Localism Sponsor Attended Rain Camp Called Shot Master
Thanks for posting a bit from Inman connect.  It is interesting to see the videos as well.  I think I am going to have to finish a couple of my localism posts as the spring market is not far away.
1:25pm • #23
122,017 Points 6 Featured Posts Outside Blog
I can't wait to see the changes that happen. I know whatever they are, they will be great as always!
3:12pm • #24
284,851 Points 37 Featured Posts Localism Sponsor Outside Blog
Thanks for sharing this with those of us  that weren't able to attend!
3:57pm • #25
550,593 Points 110 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Man...

I am really enjoying these.

Thanks for sharing them :)

Go local...Very...Very...Local :) 

TLW...ROAR!  
4:28pm • #26
JAN
28
2008
Localism Sponsor

Waiting for the improvements on Localism...and know they will be good, and agree RE benfit a lot with sites like AR.

 Thanks for sharing
7:52am • #27
12 Featured Posts

        @ Sharon

                 `Well words are still very important-most important, and you are right, when you say that you would read first to determine whether to watch.  Also, depending on the subject/interview...links to relevant support material ADD to the user experience and can be viewed while one listens.  Google will and has started a program to transacride and index the audio to words of all video on the net...so everyone will have to learn to speak in very WORD relevant context in future interviews and any video that you produce.

9:06am • #28

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Mark Eibner CRS, ePro,GRI (Metro Brokers Realty Oasis-BrokerIPTV) Rainmaker_large

Mark Eibner CRS, ePro,GRI

Parker, CO

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