Home : Blogs : Corey W. Feldon - Thurston & Pierce Counties Realtor : Corey W. Feldon - Thurston County & Pierce County, WA Real Estate

Building Realtor Relationships & trying to make a buck along the way.

Ever since I have been in the business, almost two years now, I have done one thing that I don't see anyone else doing. Sometimes it pisses people off, but more times than not, they are grateful. I consider it just a minor act, with GREAT return, in the services that I provide to my buyers. When you have a listing, do you send some sort of email, or flyer, announcing this new listing? You send it to ALL of the real estate professionals within your database, I hope. Well, why shouldn't your buyers get the same treatment?! I'm not saying to make up a flyer with your buyers pictures on it. All you need to do is write up a short email saying that you have a new buyer. Send it to ALL real estate pros in your database. Give the details of what it is that they are looking for, such as:

# of bedrooms & bathrooms
square footage
price range(allow for windage)
areas
anything else that is relevant to your client

I'm sure that someone else HAS to be doing this besides just myself. Here are the results of the last one that I sent out:

40+ responses(good ones anyways)

18 possibilities for my buyers(that I had somehow missed on the MLS)
5 thank you's for including them, but didn't currently have anything
12 that didn't work for this particular buyer, but at least now I know about
5 homes that are not yet on the market, but now I know about and pretty much have given my buyers firt dibs.

So, all in all, there were 23 homes that I may never had known about that match up to what my buyers are looking for. What kind of service would I be providing without this simple email?!

If you don't include these real estate pros in your database, I question that. I load new ones in every day. For each one that says "don't send me anymore of your unsolicited emails", I add two more!

Posted by Corey W. Feldon - Thurston & Pierce Counties Realtor on 01/26/2008 10:27 PM

Comments (12)

buyers, relationships, realtors, services, email, corey, feldon, cw, real estate

Post is included in group: Keller Williams Family of Realtors Blog

12 Comments on Building Realtor Relationships & trying to make a buck along the way.

This is a GREAT idea Corey! Thanks for sharing with us!

01/26/2008 10:40 PM

by Mary Warren, Las Vegas Real Estate (Keller Williams Southern Nevada)

I've never done this myself, but think it's a great idea! Especially to get the heads up on a few homes that might be coming on the market soon.

01/26/2008 10:48 PM

by Ryan Hukill - Edmond Realtor® (Hukill Group - Paradigm Realty)

INTERESTING! It is amazing the tips and ideas I have received since becoming a member! Great idea! Thanks for sharing!

01/26/2008 10:55 PM

by Kelly Shoemaker Realtor Broken Arrow, OK (Coldwell Banker SELECT)

I Totally agree with Mary and Ryan, I think its a great idea! It certainly has potential to put you in 1st place for a "not as yet listed property", but soon to be! Maybe even ahead of agents working for the same firm as the listing agent? Who knows? I've got a running tab of about 10 to 15 buyers on my plate, wouldn't hurt to add another name!

01/26/2008 10:59 PM

by Martin Dorgan (Coldwell Banker South Central Realty)

Maybe I shouldn't have shared this after all.

Just kidding! I hope that everybody starts doing it, because it just makes sense! GREAT Luck to ALL!

01/26/2008 11:11 PM

by Corey W. Feldon - Thurston & Pierce Counties Realtor (Keller Williams Realty of Olympia)

Corey...This is a good idea. I haven't done it but will. in fact right now I'm working with a couple who are looking for a house with a dynamite waterfront in a certain location on Lake Anna. We looked at everything currently on the market. This might just get me a heads up on a new listing.

Thanks for sharing.

Cheers,

Kathleen

01/26/2008 11:13 PM

by Kathleen "Kate" Elim, LAKE ANNA, VA Real Estate (RE/MAX Lake & Country)

It's always a little scary sharing the great ideas, isn't it Corey? I struggle with that. I don't mind sharing with fellow agents in other markets, but my best ideas I'd like to keep away from my direct competition.

01/27/2008 08:32 PM

by Ryan Hukill - Edmond Realtor® (Hukill Group - Paradigm Realty)

I have never done it. However, I think it is a terrific idea! Keep us posted on whether your Buyers closes on a property due to you e-mail campaign!

01/27/2008 08:37 PM

by Rick Tourgee - Provincetown and Cape Cod (Century 21 Shoreland)

Ryan: It would be impossible to not share an idea, such as this, with the local "competition". I guess I look at them more as allies though. There are certain things that I do that I definitely choose to not share though. In that aspect, I guess I do consider the "others" as competition. Did I just contradict myself?!

Rick: I have closed deals on homes that I found in this manner. As far as the most recent, I was introduced to a home that I hadn't found in the MLS because it was 14k above the targeted price range. Turns out that this home is 3000sf, on a half acre, and listed at 279k. It sold for 365k last year, but was turned into a marijuana growing operation and basically not treated well. My buyers loved th epotential and have the $ & time to rehab it. About 30k will get it back to it's previous state and they will instantly have 50k+ equity. Hard to find something like that today, but we did. They never thought they could afford a 3000sf home.

01/28/2008 12:03 AM

by Corey W. Feldon - Thurston & Pierce Counties Realtor (Keller Williams Realty of Olympia)

Corey-I think it's a great idea with one possible problem. I receive flyers daily for properties 100 miles away from where I work. I am not interested in hearing about properties in areas that I do not work in. If you only send your emails out to agents working in the area that you are looking to help your buyers in then you have a really sound idea.

Do you filter who you send your emails out to?

Best,

Scott

01/28/2008 09:34 PM

by Scott Cowan -Tacoma & Pierce County Area (Terry Wise & Associates)

Scott: I guess I filter them based on the counties my buyers are looking in. I don't send them to the realtors everywhere. The nice thing about emails is the delete factor. I agree, I don't want to spend time looking at properties on the other side of the state, unless I have buyers for the other side of the state. So, for that reason, I would never tell someone to stop sending me their flyers. I just "delete". Do you get stuff from me?

01/29/2008 01:11 AM

by Corey W. Feldon - Thurston & Pierce Counties Realtor (Keller Williams Realty of Olympia)

Corey, you might be on to something. Most agents would probably be thankful to have a chance to look at what your buyers are looking for and see if they have a listing that fits them, particularly in this market. It's a fantastic idea. Thank you for sharing it with us.

01/29/2008 11:14 PM

by Griselda Tealdo-Perez, REALTOR®, e-Pro, GRI, TRC (Coldwell Banker Real Estate)

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